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Show Results For
- All HBS Web
(11,038)
- People (42)
- News (3,123)
- Research (6,670)
- Events (15)
- Multimedia (280)
- Faculty Publications (4,510)
- May 2016 (Revised April 2019)
- Case
Legendary Entertainment: Moneyball for Motion Pictures
By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
- July 1989 (Revised November 1992)
- Supplement
Air Products and Chemicals, Inc.: MIS Reorganization (B)
Describes the vice president of Management Information Services (MIS) Division's response to the dilemma facing him. View Details
Balaguer, Nancy S. "Air Products and Chemicals, Inc.: MIS Reorganization (B)." Harvard Business School Supplement 190-016, July 1989. (Revised November 1992.)
- 06 Feb 2014
- News
Online Education Has a Loneliness Problem. Can Harvard Fix It?
- 08 Sep 2023
- News
Rigid Return-To-Office Mandates May Backfire, Experts Say
- 27 Apr 2023
- News
Should Your Start-up Be For-Profit or Nonprofit?
- 07 Nov 2022
- News
When Does Collaboration Become Collusion?
- 26 Sep 2022
- News
Digital Nomad Hotspots Grapple with Housing Squeeze
- 21 Apr 2022
- News
How VCs Can Overcome the “Winner’s Curse”
- 17 Feb 2022
- News
What Can Actually Convince Vaccine Skeptics to Get Their Shots
- 03 Feb 2022
- News
The Pandemic Made Zoom a Household Name. Where Does It Go from Here?
- 07 Dec 2021
- News
Truth Be Told
- 23 Nov 2021
- News
The Death of the Office Friendship
- 01 Nov 2021
- News
Arrogant Leaders Continue to Rise. Here’s How to Deal with One
- 17 Nov 2020
- News
How Retailers Can Thrive in a Shopping Season Like No Other
- 07 Dec 2017
- News
Does Time Pressure Help or Hinder Creativity at Work?
- 14 Apr 2017
- News
Professor John Quelch Elected to American Academy of Arts & Sciences
- April 2007 (Revised July 2011)
- Case
The Tale of the Lynx (A)
By: Noam Wasserman
The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is... View Details
Keywords: Business Startups; Decision Choices and Conditions; Governing and Advisory Boards; Growth and Development Strategy; Management Teams; Conflict and Resolution; Business Strategy; Computer Industry
Wasserman, Noam. "The Tale of the Lynx (A)." Harvard Business School Case 807-151, April 2007. (Revised July 2011.)