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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details
Keywords: by Dina Gerdeman
  • April 2023 (Revised February 2024)
  • Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
  • November 2019 (Revised December 2019)
  • Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane
Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details
Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.)
  • Web

Entrepreneurs-in-Residence - Entrepreneurship

questions or would like to learn more about the Rock Center for Entrepreneurship, please email us at rockcenter@hbs.edu . Gil Addo SVP, Specialty Care Solutions RubiconMD acquired by CVS Health Andrzej Baraniak Founder / Chief Revenue... View Details
  • February 2005 (Revised March 2009)
  • Case

Arauco (A): Forward Integration or Horizontal Expansion?

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Celulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of... View Details
Keywords: Decision Choices and Conditions; Competitive Advantage; Diversification; Expansion; Vertical Integration; Forest Products Industry; Chile
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Casadesus-Masanell, Ramon, Jorge Tarzijan, and Jordan Mitchell. "Arauco (A): Forward Integration or Horizontal Expansion?" Harvard Business School Case 705-474, February 2005. (Revised March 2009.)
  • 13 Jul 2021
  • Blog Post

A View from the Horizon

response to Georgia’s bill that sought to restrict voting access. One other name on the list stood out to me: Dr. James Cash. Dr. Cash had been a mentor to me a long time ago, though I didn’t fully realize the impact he was making on me View Details
  • December 2006 (Revised January 2007)
  • Case

Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector

By: Nitin Nohria, Anthony Mayo, Foluke Otudeko and Mark Benson
Chief Timothy Adeola Odutola was an important contributor to Nigeria's manufacturing sector, creating a multimillion-dollar conglomerate including three factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before... View Details
Keywords: History; Business Conglomerates; Corporate Social Responsibility and Impact; Corporate Entrepreneurship; Success; Leadership Style; Business History; Market Entry and Exit; Personal Development and Career; Business Startups; Manufacturing Industry; Nigeria
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Nohria, Nitin, Anthony Mayo, Foluke Otudeko, and Mark Benson. "Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector." Harvard Business School Case 407-027, December 2006. (Revised January 2007.)
  • November 2006 (Revised October 2017)
  • Case

China: 'To Get Rich Is Glorious'

By: Richard Vietor and Julia Galef
In 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist... View Details
Keywords: History; Leadership; Privatization; Policy; Macroeconomics; Economic Systems; Development Economics; Government and Politics; Business Strategy; Growth and Development Strategy; China
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Vietor, Richard, and Julia Galef. "China: 'To Get Rich Is Glorious'." Harvard Business School Case 707-022, November 2006. (Revised October 2017.)
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

difference between a modest angel round and a strongly led seed- or A-round. I’ve recently written an in-depth look at this topic, Product Discovery 101, which I encourage you to read. Here are some highlights. Interest vs. problem... View Details
Keywords: by Julia Austin
  • 17 Aug 2021
  • News

Can Autonomous Vehicles Drive with Common Sense?

  • April 2014 (Revised July 2017)
  • Case

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
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Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
  • Program

Ascending the Peak: Finding the Leader Within—Virtual

responsibilities. Read More Answering Your Questions Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a... View Details
  • Web

Campus Tours | About

Executive Education, or the Doctoral Programs. MBA Virtual Tour Public Tours Campus tours for the general public are available every Thursday at 10:00 AM, departing from the North Lobby of Baker Library. The tour lasts approximately one... View Details
  • April 2015
  • Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
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Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
  • Web

Harvard Business School Online Courses & Learning Platforms

GenAI Bonus Bundle Harvard Business School Online is collaborating with the Digital Data Design Institute at Harvard to offer access to generative AI lessons—for a limited time. Learn More Enroll Now To extend the reach of HBS Online to... View Details
  • 21 May 2012
  • Research & Ideas

OSHA Inspections: Protecting Employees or Killing Jobs?

killing jobs at a time when the United States can ill afford to lose them. Few regulatory agencies have a more direct effect on businesses than the Occupational Safety and Health Administration (OSHA), the federal agency responsible for... View Details
Keywords: by Michael Blanding
  • July–August 2014
  • Article

Sustainability in the Boardroom: Lessons from Nike's Playbook

By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
  • 10 Aug 2022
  • News

Operations Service Management: Transforming Campus Through Digital Workflows

  • October 2015
  • Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann
The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
  • October 2020 (Revised June 2021)
  • Case

Francisco Partners Private Credit Opportunity Fund

By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing... View Details
Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis
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Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020. (Revised June 2021.)
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