Publications

15 May 2019
Research Event

The Unconventional Capitalism That Shapes Business History

Lalocracio In thinking about the current contested state of global capitalism, and what to do about it, much can be learned from the debates I heard at the recent Harvard Business School conference, Seeking the Unconventional in Forging Histories of Capitalism, which... View Details

Keywords: by Geoffrey G. Jones; Education

Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the... View Details

Web

Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

communicate and made abbreviations like RT (retweet) and ICYMI (in case you missed it) part of the lingo of Twitter users everywhere. What to make of all this? Senior Lecturer Chet Huber, who joined the School's General Management unit... View Details

Keywords: by Chet Huber; Technology

September 2003 (Revised February 2007)
Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen

The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details

Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Medical Devices and Supplies Industry

17 Apr 2024
Blog Post

New Venture Competition 2024: Business and Environment Ventures

access to the carbon market for businesses, especially those in the Global South. Orisa AI - Sana Mojarradi (MBA 2025) - Orisa AI is the copilot for emergency response managers in times of crisis Rehydrate -... View Details

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

01 Dec 2010
News

Do Good: Eat Chocolate

also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager after graduating. “The company... View Details

Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

promising technology—and its first designs didn't work. She and her management colleagues were unknowns, and the product failures subtracted from their slight credibility. And at the time, she said, "the capital View Details

Keywords: by John S. Rosenberg

01 Sep 2024
News

Advancing the Mission

Growing up in India as the children of government workers, Azeez Gupta (MBA 2019) and Namya Mahajan (MBA 2022) had an innate sense of the inequalities and problems facing their country and an optimism to want to do something about them. Together, the siblings cofounded... View Details

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

different markets with different customers and employ different business models than those traditionally successful in the established organization, they are typically undervalued by that organization. View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

Web

Gallery - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone:... View Details

23 Jan 2006
Research & Ideas

Financial Reporting Goes Global

to write about globalization, accounting standards and, in particular, Indian accounting standards? Gregory Miller: Globalization is the major issue in determining the future of financial reporting. As financial and product markets become... View Details

Keywords: by Cynthia Churchwell; Accounting; Financial Services

01 Feb 1997
News

OPM Reunion Snapshots

Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation... View Details

04 Sep 2013
News

From HBO to HBS

here," he says. "About two years ago I noticed that documentary films about American business had become increasingly popular. I began to wonder if using film wouldn't be an interesting way of teaching business ethics. For example, you could consider ethical issues in... View Details

Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

February 1997
Case

Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)

By: Louis T. Wells Jr.

A new administration takes power in a state in India and cancels a power project agreed upon by the previous state government and a U.S.-based energy company. The project cancellation is based on allegations of irregularities, exorbitant costs, and political pressures. View Details

Keywords: Energy Generation; Fairness; Cost; Cross-Cultural and Cross-Border Issues; Policy; Government and Politics; Contracts; Market Entry and Exit; Negotiation Process; Conflict Management; Energy Industry

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it answers. Among these are: (1) Are... View Details

Keywords: by James Heskett

August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (C)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version... View Details

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges

Article

What to Know About Locating in a Cluster

By: Willy C. Shih and Sen Chai

As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details

Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Pharmaceutical Industry; Biotechnology Industry; Telecommunications Industry; Food and Beverage Industry; Denmark