Interests Of Consumers - Publications - Faculty & Research

Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details

Research Summary

Career Histories and the Biotechnology Industry

Professor Higgins' other major project focuses on the consequences of individuals' career experiences for firms and industries. This second research stream centers on the careers of executives in the biotechnology industry.

Professor Higgins has written... View Details

Web

Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

Kazakhstan is the largest economy in Central Asia, and a quickly changing one; the GDP in the former Soviet republic has grown six-fold since 2002 and the country serves as a transportation link between China and Western Europe. The case is an example View Details

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

left us with the interesting question of whether, to the extent common sense reflects what has worked in the past, its overuse reduces our acceptance of change? Does common... View Details

Keywords: by James Heskett

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

through the red tape of academia to negotiate with an institution’s technology licensing department. Knowing where to look for the most interesting scientific advancements and how to filter for reliable... View Details

Keywords: by Avery Forman

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari... View Details

Keywords: by Martha Lagace

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

partnership (in which vendor and customer share cost reductions). The company measured its success rate by the number of requests for proposal it received that sought a sole-source relationship. The consumer... View Details

Keywords: by Robert S. Kaplan & David P. Norton

Web

Scaling Work - Research Computing Services

, certain approaches with Rparallel or Rfuture , or others), one must also determine how the memory will be consumed for each fork/thread/process/branch of the code. If each has it's own copy View Details

01 Mar 2018
News

Every Trick in the Book

Carolyn Brody (MBA 1983) photo by HollenderX2 BookHampton has been a mainstay of the Long Island, New York, community of East Hampton for more than 40 years. Carolyn Brody (MBA 1983) fondly remembers the... View Details

Keywords: April White

January 2002 (Revised September 2004)
Case

Consulting by Auditors (A): Levitt's Campaign

By: Ashish Nanda

This case highlights the debate between the Securities and Exchange Commission (SEC) and several of the large accounting firms over whether the same firms should offer consulting services to clients they audit. View Details

Keywords: Conflict of Interests; Accounting Industry; Consulting Industry

Citation

Educators

Purchase

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details

Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details

Keywords: by Richard Bierck; Retail

02 Dec 2019
News

Championing the HBS Fund

with their Harvard contacts, both in the Boston area and around the world. Dosiou, who participated in a health care Executive Education program at HBS in January 2019, has found members of the Harvard community to be “very open-minded,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

05 Nov 2019
News

Alumnus Named McDonald’s CEO

Chris Kempczinski (MBA 1997) has been named the new CEO of McDonald’s. Previously serving as McDonald's USA President, Kempczinski was instrumental in the recent turnaround of the iconic burger chain, a... View Details

Keywords: Food Services and Drinking Places; Hospitality

01 Jan 2002
News

Egon P.S. Zehnder (MBA '56)

Founding Chairman, Egon Zehnder International, Inc. Return to Alumni Achievement Awards main page Earlier Education University of Zurich, 1949 A.B., Classics University of Zurich, 1953 Ph.D., Law (including... View Details

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

Last year, it took a teenager's 10-minute video of a Black man's murder to shine a light on the raw hostility that Black people face daily in America. George Floyd's death at the hands of a white police... View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

Web

HBS OnBoard | Social Enterprise | Harvard Business School

To inspire and support alumni serving on nonprofit boards 41% of HBS alumni currently serve on a nonprofit board 1 , and many more have or will serve on a board at some point in their career. To support this extraordinary number View Details

01 Oct 1997
News

High Fives

father-in-law said it would be in the new CEO's interest to make sure that my career was successful also. I took the job.” Investment outlook over the next five years: “I'm bullish. We're in a world of low... View Details

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

someone, perhaps a highly experienced, high-profile executive, who might not otherwise be available or interested in the job? On the other hand, if the person is to be hired, what are the costs in terms of... View Details