Direction Of Innovation - Publications - Faculty & Research

01 Jun 2023
News

In Full Flower

At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make... View Details

Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services

Web

Impact - Health Care

Impact Making a Difference in Health Care Harvard Business School Influencing the Industry With global health care spending greater than $8.5 trillion, there is no shortage of opportunities to make an impact in this demanding sector. HBS... View Details

November 2024 (Revised January 2025)
Case

MiDAS: Automating Unemployment Benefits

By: Shikhar Ghosh and Shweta Bagai

In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details

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October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

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16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

environment provides a very cost-effective way to send a piece of direct mail, to post a billboard to a targeted audience, to provide magazine-style ads with editorial content for specific readers, and—more... View Details

Keywords: by Susan Young

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

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Social Enterprise - Faculty & Research

the committee has steadily broadened its purview, now advising on a broad range of issues including innovation and acquisitions in addition to labor practices and resource sustainability. A close examination... View Details

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada

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01 Dec 2023
News

Leadership Transition for External Relations

vision for HBS for Life that sparked innovation in our alumni engagement efforts and communications offerings. In all aspects of Harvard Business School’s relationship with alumni—programming, volunteer... View Details

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

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28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

fruitful streak came to an abrupt halt with the United States financial crash in the fall of 2008. Target was hit hard—much harder, in fact, than Walmart. Five years later the company was still struggling. With more than 1,800 stores and... View Details

Keywords: by Dina Gerdeman; Retail

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

Citation

July 2020 (Revised November 2020)
Case

Gera Developments: Leadership at a Crossroads

By: Christina R. Wing and John Masko

For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for urban Indian families. Over the 2010s,... View Details

Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; United States

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Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior... View Details

22 May 2008
Working Paper Summaries

Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24

Keywords: by Dennis Campbell, Srikant M. Datar, Susan L. Kulp & V.G. Narayanan; Food & Beverage

10 Nov 2015
First Look

November 10, 2015

innovation through maintaining and generating partnerships in order to fulfill the bank's greater mission of providing multilateral development financing as well as non-financial technical support and... View Details

Keywords: Sean Silverthorne

2007
Text Book

The Moral Leader: Challenges, Tools, and Insights

By: Sandra J. Sucher

Successful leaders—at any level and in any arena—are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in moral... View Details

Keywords: Competency and Skills; Decision Choices and Conditions; Judgments; Moral Sensibility; Leadership

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24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

obtained through interviews with employees or by direct observation. There is no need to conduct surveys, although in large organizations, surveying employees may help. It is important to stress, though, that the question is not about the... View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

March 2010 (Revised August 2010)
Case

Systems Infrastructure at Google (A)

By: Linda A. Hill and Emily Stecker

This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details