Publications

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04 Mar 2014
HBS Seminar

Carey Morewedge, Tepper School of Business, Carnegie Mellon University

Research Summary

One aspect of my research is highly quantitative, based on the construction and analysis of psychometric instruments, and another relies on the qualitative data obtained from the interview process. I look upon both psychometric and interview-derived data in terms of a... View Details

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

27 Jan 2020
News

Food-Stamp Work Requirements Just Look Cruel

05 Jul 2016
News

How to Turn Anxiety Into Excitement

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

Article

Learning by Thinking: The Role of Reflection in Individual Learning

By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats

It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is... View Details

Keywords: Learning; Cognition and Thinking; Practice; Experience and Expertise

Web

Admissions & Financial Aid | MBA

transcript(s), essay, official standardized test scores, two recommendations, acceptance of policies, and application fee. Read the full details of the application process. Required for Master of Science: All materials required for the... View Details

January 2018 (Revised August 2020)
Background Note

Continuous Software Development: Agile's Successor

By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull

In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details

March 2017
Article

Challenges for Empirical Research on RPM

By: Alexander MacKay and David A. Smith

This article discusses the empirical challenges that researchers face when demonstrating the existence and effects of resale price maintenance (RPM). We outline three approaches for finding price effects of RPM and the corresponding hurdles in data and methodology. We... View Details

Keywords: Antitrust Issues And Policies; Antitrust Law; Resale Price Maintenance; Welfare Economics; Price; Competition; Research

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January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

June 2003 (Revised July 2003)
Case

Union City Schools: Sustaining The Turnaround

By: Rosabeth M. Kanter and Ryan Raffaelli

Under the leadership of Superintendent Thomas Highton, Union City Schools, New Jersey, underwent a 14-year turnaround. In 1989, the Union City School District was the second-worst-performing district in New Jersey. As Mr. Highton prepared to retire, 2002 student test... View Details

Keywords: Leadership; Leading Change; Performance Consistency; Change Management; New Jersey

Web

Application Requirements - Doctoral

It should largely be your own work and you should be prepared to discuss the content and your contributions. It should be no more than 10 pages of text, plus references. GRE & GMAT All applicants are required to take either the General View Details

Research Summary

Biform Games (with Harborne Stuart)

Real-world games often involve both structured and unstructured interaction. For the clearly delineated moves and countermoves in such games, a non-cooperative game model can be used. But for unstructured interaction, when the moves are more fluid and free-form, a... View Details

October 2021
Case

Sparking Growth at Consumer Reports

By: Christina Wallace

Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential... View Details

Keywords: Nonprofit Management; Innovation; Entrepreneurship; Marketing; Social Media; Innovation and Management; Nonprofit Organizations

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

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June 2005
Article

Inflation, Openness, and Exchange Rate Regimes: The Quest for Short-Term Commitment

By: Laura Alfaro

This paper further tests Romer's (1993) extension of Kydland and Prescott's (1977) predictions for dynamic-inconsistency problems in open economies. In a panel data set of developed and developing countries from 1973 to 1998, I find that openness does not play a role... View Details

Keywords: Forecasting and Prediction; Economy; Currency Exchange Rate; Developing Countries and Economies; Inflation and Deflation

January 2008
Background Note

Equity Derivatives

By: Joshua Coval and Erik Stafford

The goal of these simulations is to understand the dynamic replication technique behind the Black-Scholes/Merton options model. The simulations focus on a single stock and a risk-free discount bond, which are used to replicate a contingent payoff. The underlying stock... View Details

Keywords: Equity; Bonds; Stocks; Price; Risk Management