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Publications

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  • All HBS Web  (766)
    • People  (4)
    • News  (217)
    • Research  (447)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (282)

Show Results For

  • All HBS Web  (766)
    • People  (4)
    • News  (217)
    • Research  (447)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (282)
← Page 31 of 766 Results →
  • 01 Sep 2003
  • News

These Are the Good Old Days

number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix (e.g., television versus the... View Details
Keywords: by Staff
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in the home entertainment industry—the convergence of standard View Details
Keywords: Martha Lagace
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think the best way to advertise is... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

literature. And if she had to wait for a teller, she could pass the few minutes in line watching television news monitors or electronic stock tickers. What that customer probably wouldn't have realized was that all of these new services... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 28 May 2019
  • News

The Physical Campus in a Virtual World

studying on our campus. In the same way that recorded music is a complement, not a substitute, for attending a live concert, and in the same way that watching a ballgame on television can’t really compete with the experience of sitting in... View Details
Keywords: Nitin Nohria
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

http://www.hbs.edu/research/pdf/07-046.pdf   Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast View Details
Keywords: Martha Lagace
  • 22 Oct 2018
  • News

Capital Murder

sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind... View Details
Keywords: Julia Hanna
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

two people have a normal conversation, how often do questions go unanswered and unnoticed, and when they do, how does this occur? Second, we want to see how to prevent unpunished question-dodging. For example, television networks have... View Details
Keywords: by Martha Lagace
  • Web

Meet the Team | Information Technology

Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a reporter and anchor for a... View Details
  • 01 Jun 2016
  • News

Ink

which he or she doesn’t. For anyone who follows coverage of campaigns on television or in newspapers or online, this is the secret decoder ring for how that process works.” Insider’s Pick This Town by Mark Leibovich “Leibovich understands... View Details
  • 01 Mar 2004
  • News

HBS Alumni Explore Tanzania

it is also surprisingly tiring. At the end of the day, it is a relief to get to our hotel and be greeted with damp facecloths and a cold glass of juice. The accommodations offer a combination of slower-paced, relaxed African atmosphere with amenities such as private... View Details
Keywords: Susan Young; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 24 Mar 2015
  • First Look

First Look: March 24

has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately owned company in which he is principal. Mandalay produces movies and television content, owns... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1996
  • News

Laurel without Hardy? A Lesson for Business

less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even... View Details
  • 09 Oct 2017
  • Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

world through television and print publications, as they had for decades. There was, however, one big media game changer: the Fox News Channel (FNC). Founded in 1996 by Australian media magnate Rupert Murdoch, FNC was an unusual newcomer... View Details
Keywords: by Jen Deaderick; Media & Broadcasting
  • 10 Sep 2013
  • First Look

First Look: September 10

paper: http://ssrn.com/abstract=2316198   Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings, comments, and views on View Details
Keywords: Sean Silverthorne
  • 08 Aug 2018
  • News

Getting Life Back in Balance

living suite with a Brazilian stock broker, a Japanese television producer, a Botswanan chemical engineer, and a Danish medical trials manager. The cohort, eight in total, were able to share their unique experiences, thoughts, fears, and... View Details
Keywords: Jennifer Myers
  • 26 Aug 2016
  • News

Connecting with the Past

database.” Diamond’s own family tree now has 14,000 entries, but JRI-Poland’s work stretches beyond individual family historians like himself: it has provided research for the American television shows Finding Your Roots (PBS) and Who Do... View Details
Keywords: Jill Radsken
  • 01 Sep 2003
  • News

Globalization Revisited

other direction, toward more localization. Citing the experience of STAR TV in Asia, he said that while television programming in a nascent market may largely consist of standardized, outside fare, once that market has grown large enough... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

takes away productivity." Fans of the television show, Alter Ego, in which avatars controlled by contestants competing to become the next pop star, would argue that Alter Ego is little more than an introduction to the Metaverse. They’re... View Details
Keywords: by James Heskett
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