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Show Results For
- All HBS Web
(1,543)
- People (4)
- News (580)
- Research (679)
- Events (3)
- Multimedia (34)
- Faculty Publications (492)
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- May 2025
- Supplement
On (B): The Cyclon Spins On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
- September 2023 (Revised September 2023)
- Supplement
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809089 LeBron James Harvard Business School Case 509-050 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his... View Details
Keywords: Martha Lagace
- June 1990 (Revised October 1993)
- Case
Phil Knight: CEO at NIKE--1983
By: Richard E. Walton
An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details
Walton, Richard E. "Phil Knight: CEO at NIKE--1983." Harvard Business School Case 390-038, June 1990. (Revised October 1993.)
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
weeds. Let's recap what we've agreed upon so we can put this particular issue in context." You can also build your confidence by seeking out ideas and techniques beyond your usual experience. If you run a supply chain, for example, read the View Details
Keywords: Re: Michael A. Wheeler
- 17 Oct 2011
- Research & Ideas
How ‘Hybrid’ Nonprofits Can Stay on Mission
possibility that hiring managers would be swayed by their own backgrounds, meaning that sporting either a finance degree or a social work degree didn't result in preferential treatment for a potential candidate. But Battilana's research... View Details
Keywords: by Carmen Nobel
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
accepting and educating women. Hence, the country sports a large number of highly educated, highly qualified women with advanced degrees in business, engineering, economics, and foreign languages-all useful in corporate management.... View Details
Keywords: by Carmen Nobel
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
a social impact mission. Having a social mission is not the only way that entrepreneurs can connect with potential investors and employees. Communities based around a sport or a common connection such as a university can also be a rich... View Details
- 05 Dec 2005
- What Do You Think?
Is Growth Good?
spiritual growth, growth in top-level sporting teams, and so on." Angelo Giovas goes even further in suggesting that "the key is not more outward growth (which, as was pointed out in the article, has its limits) but more inward... View Details
Keywords: by James Heskett
- 10 Sep 2014
- Research & Ideas
Become a Value Creator
good at what they do and are creating value. This creates very different levels of anxiety. It's much safer to be a team player." Others will like you, and ultimately you'll be happier. People who are bad sports in the business world... View Details
Keywords: by Dina Gerdeman
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
unprofessional, it featured red font and a pixelated cartoon devil. Other participants received a deliberately professional-looking survey titled "Carnegie Mellon University Executive Council Survey on Ethical Behaviors," which sported... View Details
Keywords: by Carmen Nobel
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
consideration, both sensory and economic. On the sensory side: He has designed several eating utensils, including an espresso spoon that sports a hole in the middle so as not to break up the continuity of the crema on top. On the economic... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
the conference they'd also be checking their e-mail and navigating the news or their personal life, conducting what he called parallelism. But a subset of the tech-savvy group would already be miles ahead, he said. They would be sporting... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want to score a 100-dollar View Details
Keywords: by Carmen Nobel
- 24 Apr 2007
- First Look
First Look: April 24, 2007
Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
measures of environmentalism. The team homed in on California primarily because it was (and is) the state with the largest number of municipal green-building policies. But the state also sports a wide range of environmental diversity... View Details
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
H-1B admissions by 10 percent resulted in a 1 percent increase of total patented inventions. However, the H-1B program seemingly had no sweeping effect on the number of patents sporting Anglo-Saxon names, indicating that immigrants were... View Details
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event is not, once he owns it, willing... View Details
Keywords: by James Heskett
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
how we distinguish the cognizant from the mindless. "What I'm interested in is how and why the brain evolved to pay attention to other people," says Looser, a fellow at Harvard Business School who sports a PhD in cognitive neuroscience.... View Details
Keywords: by Carmen Nobel
- 18 May 2010
- First Look
First Look: May 18
from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand... View Details
Keywords: Martha Lagace