social media - Publications - Faculty & Research

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

volunteerism and "ownership." Those were messages in the very thoughtful responses to this month's column. Dianne Jacobs commented, "This builds on the real social need for people to connect in sync with a purpose."... View Details

Keywords: by Jim Heskett

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize consumer demographics and purchase... View Details

Keywords: Dina Gerdeman

March 2018
Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details

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11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

18 Mar 2014
First Look

First Look: March 18

Publications August 2013 Social Science & Medicine Who Donates Their Bodies to Science? The Combined Role of Gender and Migration Status Among California Whole-body Donors By: Asad, Asad L., Michel Anteby, and Filiz Garip... View Details

Keywords: Sean Silverthorne

February 2003 (Revised July 2005)
Case

British Broadcasting Corporation (B): Making it Happen

By: Rosabeth M. Kanter and Douglas A Raymond

Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details

Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom

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02 Sep 2016
Op-Ed

The Twitter Election

vote on Election Day in every precinct.Paid television advertising, the air war, can give a candidate broad coverage and control of the message but is expensive. Similarly, the ground war requires an expensive investment in personnel. View Details

Keywords: by John Quelch and Thales Teixeira

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at... View Details

Keywords: by Julia Austin

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

from a social welfare perspective. Q: In general, what surprised you about the results? What assumptions did you have going in that didn't hold up? A: When we began the project, we thought that network effects and demand-side learning... View Details

Keywords: by Sean Silverthorne; Technology

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

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February 2003 (Revised July 2005)
Case

British Broadcasting Corporation (A): One BBC

By: Rosabeth M. Kanter and Douglas A Raymond

Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details

Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom

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02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people just aren't buying your categories anymore, then you just have... View Details

Keywords: by Sean Silverthorne; Retail

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

media and the public. Q: Historians continue to debate the relationships between institutional strength and business performance, but the Argentina/Chile stories would seem able to provide some insights, given each country’s tumultuous... View Details

Keywords: by Sean Silverthorne

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details

Keywords: Dina Gerdeman

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

you’ll be talking amongst yourselves.” About the Author Danielle Kost is senior editor at HBS Working Knowledge. [Image: ColobusYeti] Related Reading: Professional Networking Makes People Feel Dirty How Entrepreneurs Can Turn Lead Into Gold Will Startup Fishbowl Become... View Details

Keywords: by Danielle Kost

August 2024
Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand

A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details

Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News

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June 18, 2022
Article

In Defense of Online Anonymity

By: Michael Luca

Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details

Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias

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September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

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