Publications

15 Nov 2016
News

Enabling the Dream of Building A Healthy Future for India

Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details

01 Feb 2002
News

If You're #1, Watch Out

such parts presents only marginal profit opportunity. Staying in the innovative segment of an industry may mean, in fact, manufacturing a key subsystem and even becoming a provider to competitors. The willingness to make such shifts and... View Details

Keywords: Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

09 Jul 2019
Blog Post

Solving the Complexities of the Biotechnology Industry

Biotechnology is a complex industry which combines applied science & engineering and applied business practices with life science. It is the most multi-faceted industry segment there is because it is ultimately focused on the most... View Details

01 Sep 2008
News

Knowledge Integration Rules at Yale

segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 1999 (Revised February 2000)
Case

Granny's Goodies, Inc.

By: Das Narayandas and Katherine B. Korman

The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details

Keywords: Budgets and Budgeting; Customer Relationship Management; Entrepreneurship; Cost Management; Marketing Strategy; Product Design; Problems and Challenges; Sales; Segmentation; Service Industry

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an ineffective market View Details

Keywords: by Staff

01 Jun 2004
News

Strengthening Ties with Executive Education Graduates

to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details

Keywords: Ted Fischer; Alumni Association Board of Directors; committee; Colleges, Universities, and Professional Schools; Educational Services

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the market at shorter horizons. Publisher's link:... View Details

Keywords: Dina Gerdeman

01 Jun 2008
News

Understanding the Digital Frontier

public forums to what they read. So your strategy to engage this segment would be to de-emphasize blogging and underscore forums, ratings, and reviews. Social networks should be monitored to collect the cyberchatter about your brand. When... View Details

Keywords: Sean Silverthorne; Management

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. We describe a... View Details

Keywords: Sean Silverthorne

22 Feb 2022
News

An Rx for Small Business Recovery

first-year MBA students will travel to 15 cities across the United States to work on projects that involve the design of a new product, service, or experience for a local segment of that city’s population. Students will partner with... View Details

Keywords: Deborah Blagg

Fast Answer

Challenges and Opportunities in the Restaurant Industry

sectors including restaurants and food retail. Relevant topics covered include: -consumer trends in dining out -restaurant and food service segments including: full service restaurants, quick service restaurants, fast... View Details

01 Feb 2001
News

Volunteers Crack Case, Consider School's Future

HBS itself. Should the School set up international centers or develop in-country partners and sublicense its brand? Do we invest in the physical plant or go virtual campus? Can we be both Rolls Royce and VW? Can we segment the alumni?... View Details

Keywords: Laura Singleton; alumni; volunteers; conferences; cases; Colleges, Universities, and Professional Schools; Educational Services

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer,"... View Details

Keywords: by Dina Gerdeman; Health; Technology

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

and only three product offerings. In a presentation by Ather's CEO, we gained insights into their strategy for winning market share from internal combustion engine (ICE) scooters as well as their e-scooter competitors. Their approach not only accelerates EV adoption in... View Details

November 2000 (Revised April 2001)
Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella

Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details

Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry