parks - Publications - Faculty & Research

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

private sector or the public sector, you have to worry that people might get the wrong incentives. Those who are relieved of risk may decide to take more risk. If you've ever had a rental car where you were fully covered against damage or loss, perhaps you drove a... View Details

Keywords: by Martha Lagace; Financial Services

01 Dec 2019
News

John McArthur

ended up double parking my car. I ran through campus at full sprint to get there in time. I came tearing around a corner and barreled square into the chest of Dean McArthur. He wasn't fazed a bit. He caught me in his arms, righted me, and... View Details

Keywords: Dean

01 Mar 2019
News

The Fight Beyond

forming on their eyebrows. It was an ordeal that Green’s survival training in a bucolic Virginia national park two years earlier had left him ill-prepared to face. Still, he attempted to keep discipline and decorum among the team. “Stand... View Details

Keywords: April White; illustration by Wesley Allsbrook

01 Mar 2018
News

Making Sense of the Modern Startup

you don’t even have to change parking spaces. You just go back into the building, new company, and your Herman Miller chair is still there. And you’re not called a failure. You’re called experienced.” And certainly, Sahlman and his... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

Publications