Publications

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

May 1993 (Revised May 1996)
Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details

Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States

June 2000 (Revised October 2000)
Supplement

Dogfight over Europe: Ryanair (B)

By: Jan W. Rivkin

Supplements the (A) case. View Details

Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London

January 1995 (Revised April 1996)
Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details

Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Service Industry

November 2002 (Revised June 2003)
Case

NYSE vs. NASDAQ: International Competition

By: Estelle S. Cantillon and Tarun Khanna

Compares and contrasts the international strategies of the New York Stock Exchange and NASDAQ as they looked overseas for new sources of growth in the late 1990s. View Details

Keywords: Market Entry and Exit; Financial Markets; Globalization; United States

June 2001 (Revised May 2002)
Case

Innovation at Progressive (C): Auto Repair

By: Frances X. Frei and Hanna Rodriguez-Farrar

Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details

Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry

November 1998 (Revised November 1999)
Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details

Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom

June 2013
Article

Vacancies in Supply Chain Networks

By: John William Hatfield and Scott Duke Kominers

We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details

Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain

23 Jun 2009
First Look

First Look: June 23

competencies, get things done, advance in his or her career, and develop personally and professionally. The exercise takes 15 to 20 minutes to complete. Purchase this exercise: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409129 Mary Kay Inc.: Asian View Details

Keywords: Martha Lagace

September 1988 (Revised October 1992)
Case

Suzuki Samurai

By: John A. Quelch

Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details

Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States

March 2007
Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry

November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

Struggling to find a job during the depression, the Russian-born immigrant, accepted an entry level engineering position with Newmont in 1945. Nine short years later, Malozemoff took the helm of Newmont Mining that, at the time, was... View Details

Keywords: Agriculture & Mining

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

because the buyer’s rival could take it to market faster.” Therefore, selling the idea at a later stage provides the seller with better protection. There are other reasons, which are not explicit in the model, for which a later-stage sale... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

December 2012 (Revised May 2013)
Case

Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details

Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; France; China

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

products performed the same function (extending the life of the metal-working fluid by eliminating bacteria) and both had the same channel entry point (the formulators), Rohm and Haas had used the same channel. But the end-use View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

Amos L. Beaty

In 1907, Beaty became the attorney for Texaco, and was able to secure new laws, which smoothed the way for the company’s entry into the Oklahoma oil fields. In 1920, Beaty was elected president of the company. During his presidency, Beaty... View Details

Keywords: Utilities & Energy

February 1995 (Revised July 1995)
Supplement

Antmobel (B): Entering France?

Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details

Keywords: Market Entry and Exit; Global Strategy; France