Publications

August 2003
Case

Wintel (C): From MMX to the Internet

By: David B. Yoffie

Supplements the (A) case. View Details

Keywords: Computer Industry

August 2003
Case

Wintel (D): From the Internet to Multi-Market Coordination

By: David B. Yoffie

Supplements the (A) case. View Details

Keywords: Computer Industry

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

summer 2003
Article

Ownership and Control Rights in Internet Portal Alliances, 1995-1999

By: Daniel W. Elfenbein and Josh Lerner

Keywords: Ownership; Rights; Internet and the Web; Alliances

July – September 2003
Article

The Brave New World of Wireless Web

By: Ranjay Gulati and Alex Panas

Keywords: Internet and the Web

2003
Working Paper

Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance

By: Thomas R. Eisenmann

Keywords: Internet and the Web; Growth and Development Strategy

March 2003
Teaching Note

Developing Products on Internet Time: A Process Design Exercise (TN)

By: Stefan H. Thomke

Teaching Note for (9-600-121). View Details

March 2003
Supplement

Free Internet Initiative in LaGrange, Georgia, The

By: F. Warren McFarlan

February 2003
Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke

Teaching Note for (9-601-061). View Details

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

January 2003 (Revised May 2003)
Case

VendQuest (A): The Business Idea

By: Dwight B. Crane and David Foster

A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details

Keywords: Business Startups; Corporate Strategy; Business Model; Distribution; Corporate Entrepreneurship; Internet and the Web; Business Plan; Customer Relationship Management; Business Ventures; Construction Industry

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

2003
Chapter

The Geographic Dispersion of Commercial Internet Use

By: Chris Forman, Avi Goldfarb and Shane Greenstein

December 2002 (Revised October 2006)
Case

Tesco Plc.

By: David E. Bell

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details

Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry