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- 03 Aug 2010
- First Look
First Look: August 3
http://www.hbs.edu/research/pdf/11-005.pdf The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New View Details
Keywords: Martha Lagace
- 31 Jan 2012
- First Look
First Look: Jan. 31
worked tirelessly to operationalize her new mutualist ideals, which comprise collective strength, independence, and shared protections. In 2008, she plans to move the organization into the health insurance View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage industry firm... View Details
Keywords: Sean Silverthorne
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Health Industry; Health Industry; Europe; North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- 14 Dec 2010
- First Look
First Look: Dec. 14
Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by... View Details
Keywords: Sean Silverthorne
- 09 Apr 2014
- Research & Ideas
A Playbook for Small-Business Job Creation
in the competitiveness discussion, as well. The level of dependence of small firms on bank credit is estimated to be as high as 90 percent, according to separate studies by the Federal Deposit Insurance Commission (FDIC) and National... View Details
- 10 Sep 2013
- First Look
First Look: September 10
particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
Keywords: Sean Silverthorne
- 09 Aug 2006
- Research & Ideas
Career Advancement Without Experience
careers," O'Mahony says. "In addition, they're moving in and out of contract work. There are a number of open research issues here, such as questions of health insurance and retirement. What we did was focus on a very specific... View Details
- 10 Aug 2010
- First Look
First Look: August 10
company's brand among its stakeholders. Glass needed to weigh the pros and cons of private capital versus federal assistance or somehow combine the two. This case reviews the impact of the financial crisis on the life insurance and... View Details
Keywords: Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
2017 Annual Review of Economics Agricultural Insurance and Economic Development By: Cole, Shawn A., and Wentao Xiong Abstract—This article provides a review of recent research on agricultural insurance (AI)... View Details
Keywords: Sean Silverthorne
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 17 Mar 2009
- First Look
First Look: March 17, 2009
industry players such as the major oil companies? Should he try raising money from the managers of the sovereign funds in countries such as Singapore, Kuwait, and China? How should the firm work with its strategic partners? Khosla knew... View Details
Keywords: Martha Lagace
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
targeted firms: firms substantially reduce their innovative activity after settling with NPEs (or losing to them in court). Meanwhile, we neither find any markers of significant NPE pass-through to end innovators nor of a positive impact of NPEs on innovation in the... View Details
Keywords: Dina Gerdeman
- September 2014 (Revised January 2017)
- Teaching Note
Access Health CT: Marketing Affordable Care (A) & (B)
By: John A. Quelch
- April 1995 (Revised August 1995)
- Supplement
Empire Blue Cross and Blue Shield (G)
By: Regina E. Herzlinger and Ramona Hilgenkamp
Supplements the (A) case. View Details
Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (G)." Harvard Business School Supplement 195-222, April 1995. (Revised August 1995.)
- June 1992
- Teaching Note
U.S. Health Care Systems, Prospectus and Maxicare Health Plans, Inc., Teaching Note
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
May 11, 2017 New England Journal of Medicine Good Riddance to Big Insurance Mergers By: Dafny, Leemore S. Abstract—Federal judges issued preliminary injunctions halting mergers of four of the five largest U.S. health insurers. These... View Details
Keywords: Sean Silverthorne
- 02 Sep 2002
- What Do You Think?
What Can Business Schools Do to Avoid Bad Apples?
sorting process in industry were generally more sympathetic to business school admissions offices and the Herculean task they face in taking values into consideration in admissions. As Linda Abraham said, "Considering that ... time... View Details
Keywords: by James Heskett
- 04 Aug 2014
- Op-Ed
Why Small-Business Lending Is Not Recovering
recently went by with no new bank charters issued by the Federal Deposit Insurance Corporation (FDIC), the first time that happened in the agency's 80-year history. Perhaps the most compelling cyclical factor tightening the loan spigot is... View Details
- 08 Jul 2015
- What Do You Think?
Do Americans Work Too Much and Think About Work Too Little?
profits) don't generally rely on long hours. When is the last time you saw an investment banking firm, in an industry known for working its people mercilessly, near the top of the best place to work list? Consider View Details