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Show Results For
- All HBS Web
(1,774)
- People (17)
- News (511)
- Research (772)
- Events (7)
- Multimedia (27)
- Faculty Publications (360)
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
enter either of these countries? How does entry fit into a broader business model? In some cases it would be more sensible to enter China, in some cases more sensible to enter India. What China is good at, India may not be, and vice... View Details
Keywords: by Martha Lagace
- 01 Jun 2023
- News
Curb Appeal
trash collection to snow removal. If the forecast is correct, DSNY will have to clear 5 to 6 inches from 6,500 miles of city streets—a task that involves fitting plows to 2,000 garbage trucks and salt spreaders while continuing to collect... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
for marketers and influencers Branded content doesn’t have to come at such a price, though. Companies and YouTubers can partner successfully and still serve viewers if they heed five pieces of advice from Zhang and Cheng’s research. Sponsored content can work if it... View Details
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
whether a person is fit for the job by falling victim to a “cloning bias.” “They’re interviewing and asking themselves what made them successful as salespeople, and they look to clone who they were six to eight years ago,” he says. “But... View Details
Keywords: by Dina Gerdeman
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
lose $1.4 billion in value under Quaker's stewardship in just four years? How did Triarc restore most of that value in less than three years? What did Triarc do with such apparently effortless grace that Quaker, with all its resources, could not? Brands thrive when... View Details
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
imperialists? A: Americans never like to use that word in describing our actions! I certainly don't. But it fits our behavior in Panama. The "successful" part happened under Teddy Roosevelt: the United States used military force... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
company released its pink and purple “Pens for Her,” featuring a “thin barrel designed to fit a woman’s hand.” Shoppers blasted Target when a store labeled toys in one aisle “building sets” and those in another aisle “girls’ building... View Details
- Web
For Recruiters - Health Care
outside perspective as well as strong analytic and strategic training. For students, the summer provides a rare opportunity to apply new skills and to experience the rewards and challenges of the health care industry. Both parties have the benefit of testing their... View Details
- Web
Online Business Analytics Course | HBS Online
Line Forecasting Interpreting the Regression Output Performing Regression Analyses Forecasting Home Video Units Featured Exercises Identify the best fit line for a data set and interpret its equation through an analysis of housing data... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
company provided the culture fit she enjoyed while also affording her the opportunity to learn different areas of the business within a smaller company in her corporate strategy role. Several years later, when Cole Haan was put up for... View Details
- 01 Dec 2023
- News
Action Plan: Life Study
Above: photo by Beth Perkins “There’s an artistic spark in everybody,” says Ted Hartley (MMP 4, 1956). “If you can get rid of that left-brain inner critic, you can explore what will open up in the right-brain side in all of us.” Hartley came to painting a little over a... View Details
Keywords: Julia Hanna
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details
- Profile
Tim Kluska
our section and the fun we can have with our work! What is one thing you brought with you to campus, and one thing you'll be leaving with? With a class size of over 900 students, and coming in knowing very few, I brought with me uncertainty about where I would View Details
- 15 Aug 2016
- Blog Post
Writing a Case as a Student at HBS
any topic goes! 2) Determine how you want to fit the case writing into your schedule. Options include replacing a class your second year with an independent project, or treating case writing like an extracurricular activity in addition to... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates,... View Details
Keywords: by Dina Gerdeman
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
cinema matinee pricing) does not fit into the performance-based pricing model. Neither does stratified service pricing such as first class and economy in air travel. This is similar to product line pricing, and can be considered service... View Details
- Web
For Organizations - Business & Environment
opportunity to engage with students who might be a fit for your organization. In past BEI Independent Projects, student teams have helped develop a commercial plant site selection plan for silicon wafer manufacturer 1366 Technologies, a... View Details
- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
I am becoming. The power of that memoir title never really hit me until I sat to write this blog post. I don’t mean to quote Michelle Obama in making that statement (I mean there are definitely worse people to quote), but it’s a powerful statement and it View Details