digital media - Publications - Faculty & Research

Web

Scrapbooks & Collectibles- The Art of American Advertising

those with simple covers to those with tooled embossed leather and elaborate designs. The collecting of advertising media especially appealed to women and children, who created artful arrangements of cards and souvenir items on album... View Details

30 May 2016
Blog Post

Meet the HBS Sound Society

had some pretty big names on campus — artists like The Chainsmokers and Alison Wonderland. We spoke with them about the business of being a musician, how digital technology was impacting how they make money and communicate with fans, how... View Details

15 Feb 2016
Blog Post

Coming to HBS with a Non-Finance Background

just before school started. HBX CORe is an online course of three subjects (Economics, Business Analytics, and Accounting) designed to better prepare you for the Required Curriculum (first year courses) at HBS. This new digital learning... View Details

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details

Keywords: by Michael Blanding; Real Estate

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many industry... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

16 May 2018
News

ALUMNI NVC Finals and Regional Roundup

2015) told an audience of 500 that DynamiCare Health uses a digital platform to monitor and reward addicts for active recovery efforts, eliminating degrading methods of drug testing. DynamiCare took the top prize of $75,000. George... View Details

Keywords: Margie Kelley

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

McDonald of Procter & Gamble and the company's shift to more emphasis on digital media as an example, commented that "it is possible to allow experimentation trial and error without the CEO looking... View Details

Keywords: by James Heskett

30 Oct 2018
News

Paths of Victory

employees and an algorithm to match them to employers, Apli aims to fill that gap. “We got amazing media and investor exposure, which kick-started our fundraising process and helped us raise a new round of capital in record time,” Makarov... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

Web

Buy Now, Pay Later: The Secondary Credit Market

media in addition to founding semi-philanthropic financial institutions that offered loans at favorable rates. 27 Inspired by Europe’s monti di pietà, charitable pawnshops that offered collateral loans at below-market rates, New York’s... View Details

25 Aug 2022
News

Full Stream Ahead

multistrategy firm focused on investment in the entertainment and media space, says that when interest rates are as low as they were for the last decade, “investors start looking for places to pick up returns that feel safe but also have... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

30 Aug 2011
First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details

Keywords: Sean Silverthorne

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned to millennials within the... View Details

Keywords: Sean Silverthorne

30 Oct 2019
Blog Post

Candidates Seeking Opportunities After Graduation: Lessons Learned

function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a View Details

Keywords: All Industries

01 Jun 2011
News

Alumni Books

credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of... View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

10 Apr 2007
First Look

First Look: April 10, 2007

Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing View Details

Keywords: Martha Lagace

01 Dec 2015
News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people... View Details

Keywords: by Sean Silverthorne; Retail

Fast Answer

Historical Research - India

Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out of Bombay back to 1861. South... View Details

Web

Video Management Policy | About

signed a policy establishing acceptable use of the video management system. Information Technology – Desktop support personnel have access to one camera for viewing the main lobby to identify awaiting walk-up customers. Media Services –... View Details

06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music... View Details