customer data - Publications - Faculty & Research

24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

for time-driven ABC shows the customer service department's costs in the second quarter of operations. Here we assume that the department processes 51,000 customer orders, handles 1,150 inquiries, and... View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

Web

Business & Environment - Faculty & Research

behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details

05 Dec 2022
Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on roles like office manager or... View Details

Keywords: by Pamela Reynolds

28 Aug 2007
First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details

Keywords: Martha Lagace

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big View Details

Keywords: by James Heskett; Advertising; Consumer Products

September 2024
Case

Nvidia, Inc. in 2024 and the Future of AI

By: David B. Yoffie and Sarah von Bargen

Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details

Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry

Citation

Educators

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08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Google and Groupon, for instance, a higher percentage of employees work in sales than engineering or data mining. And at Facebook the salesforce's ability to translate 'likes' into advertisers will make or break that company's valuation... View Details

Keywords: by Carmen Nobel

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

businesses.” In 2008, companies averaged 2.9 general managers, compared to 1.6 in 1986, according to data from several surveys. The average number of functional managers reporting directly to the CEO increased much more dramatically, from... View Details

Keywords: by Carmen Nobel

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

incremental shifts towards sustainability to abandoning for-profit business entirely and re-wilding and conserving millions of acres of lands in Latin America. The book's distinctiveness lies in the use of original empirical data and the... View Details

Keywords: Dina Gerdeman

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

low, it will be more difficult to implement anything-policies, practices, and eventually strategies of which they are a part? This appeared to be confirmed by data that I collected for my most recent book. For example, only 30 percent to... View Details

Keywords: by James Heskett

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

forthcoming Financial Analysts Journal Why and How Investors Use ESG Information: Evidence from a Global Survey By: Amel-Zadeh, Amir, and George Serafeim Abstract—Using survey data from a sample of senior investment professionals from... View Details

Keywords: Sean Silverthorne

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

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18 Jun 2024
Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

doctoral student at the University of Chicago. The ‘state’ of the price gap matters Economists generally use two main data models to detect inflation and predict the pace at which retailers raise prices: time dependent and state... View Details

Keywords: by Rachel Layne; Financial Services; Banking

Fast Answer

Target List: screen for companies by industry, location, and size

Granular data screening options. Create a list: Click Screening > Companies. Search criteria appear below. Common screening criteria are in the Company Details section. (Review video above for more detailed... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

hospital business and a health insurance business, management decided to split the businesses apart through a corporate spin-off because it realized the businesses were strategically incompatible—the customers of one business were... View Details

Keywords: by Stuart C. Gilson

02 Nov 2010
First Look

First Look: November 2, 2010

data and then thinking about the potential complementarities of strategies from a portfolio construction context. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211025-PDF-ENG News in the Digital World: Who Pays? Stephen P.... View Details

Keywords: Sean Silverthorne

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Business Fundamentals Course - CORe | HBS Online

Financial Accounting with a final exam. 10-17 weeks 8-15 hours per week 3 Courses plus exam Self-Paced with regular deadlines This course earns you a Credential of Readiness from HBS Online. What you earn . Overview Syllabus Enrollment Stories FAQs Apply Now Key... View Details

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

weather that depressed sales of natural gas and home heating oil. As you know, this is also the first quarter we are operating with the Balanced Scorecard, so I can see performance across a broader set of indicators. Market shares in our key View Details

Keywords: by Robert S. Kaplan & David P. Norton

17 Jun 2008
First Look

First Look: June 17, 2008

Nanda Abstract Using loan-level data from Mexico, we study the relationship between the organizational structure of banks and the terms of lending to small businesses. We find that banks with decentralized lending structures—where branch... View Details