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Show Results For
- All HBS Web
(2,366)
- People (10)
- News (737)
- Research (1,240)
- Events (12)
- Multimedia (30)
- Faculty Publications (739)
- 24 Aug 2016
- News
Entrepreneurs versus regulators
- 23 Mar 2012
- News
B-School Research Briefs
- Research Summary
Overview
What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details
- 07 May 2012
- News
Checking In with Employees (Versus Checking Up)
Collective Genius
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help--but there's... View Details
- Research Summary
The Process of Managing Business Transformation
By: Richard L. Nolan
Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details
Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
Keywords: History; Business Model; Competitive Strategy; Adaptation; Customer Focus and Relationships; Customization and Personalization; Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 2014
- Working Paper
Product to Platform Transitions: Organizational Identity Implications
By: Elizabeth J. Altman and Mary Tripsas
Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive... View Details
Keywords: Organizational Change; Organizational Identity; Ecosystems; Complementors; Managing Innovation; Organizational Change and Adaptation; Multi-Sided Platforms; Innovation and Management; Organizational Culture
Altman, Elizabeth J., and Mary Tripsas. "Product to Platform Transitions: Organizational Identity Implications." Harvard Business School Working Paper, No. 14-045, December 2013. (Revised September 2014.)
- 06 Oct 2016
- Blog Post
An Interview with Corporate Relations Director, Cathy Hutchinson
Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I worked in the media industry for 6 years - for View Details
- Research Summary
Leadership, Innovation, and Talent Management
By: Linda A. Hill
Hill is working on various research projects. The first, Leadership as Collective Genius, explores the relationships among leadership, creativity and diversity, more specifically the kind of collaborative work necessary for innovation in today's global enterprise. The... View Details
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (C), Video
Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
- 05 Feb 2014
- News
Emotions as a negotiating tool
- 08 May 2008
- News
Professor Thomas McCraw Wins the Hagley Prize in Business History
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details