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    • All HBS Web  (3,564)
      • Faculty Publications  (702)

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      • 2004
      • Book

      Collaborative Customer Relationship Management: Taking CRM to the Next Level

      By: Alexander H. Kracklauer, Daniel Quinn Mills and Dirk Seifert
      Keywords: Cooperation; Customer Relationship Management
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      Kracklauer, Alexander H., Daniel Quinn Mills, and Dirk Seifert. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Berlin: Springer-Verlag, 2004.
      • October 2003 (Revised January 2004)
      • Exercise

      Electric Maze Exercise, The

      By: Amy C. Edmondson and Hanna Rodriguez-Farrar
      This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details
      Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty
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      Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
      • October 2003 (Revised November 2003)
      • Module Note

      Organizing to Learn Module Note

      By: Amy C. Edmondson
      Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details
      Keywords: Learning; Business Strategy
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      Edmondson, Amy C. "Organizing to Learn Module Note." Harvard Business School Module Note 604-031, October 2003. (Revised November 2003.)
      • September 2003
      • Case

      Driving Change at Seagate

      By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
      A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details
      Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry
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      Kanter, Rosabeth M., Douglas A Raymond, and Lyn Baranowski. "Driving Change at Seagate." Harvard Business School Case 304-002, September 2003.
      • August 2003 (Revised December 2004)
      • Case

      Peninsula Community Foundation

      By: James E. Austin, Jane Wei-Skillern and Alison Berkley Wagonfeld
      After leading the Peninsula Community Foundation (PCF) through a period of tremendous growth, its president, Sterling Speirn, is facing the prospect of a decline in the foundation's asset base for the first time in the foundation's history. In addition, the fact that... View Details
      Keywords: Philanthropy and Charitable Giving; Product Positioning; Planning; Alliances; Opportunities; Nonprofit Organizations; Valuation; Financial Services Industry
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      Austin, James E., Jane Wei-Skillern, and Alison Berkley Wagonfeld. "Peninsula Community Foundation." Harvard Business School Case 304-015, August 2003. (Revised December 2004.)
      • Article

      Strategic Alliances: Managing the Collaboration Portfolio

      By: J. E. Austin
      Keywords: Strategy; Alliances; Management; Investment
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      Austin, J. E. "Strategic Alliances: Managing the Collaboration Portfolio." Stanford Social Innovation Review 1, no. 2 (Summer 2003).
      • spring 2003
      • Article

      Marketing's Role in Cross Sector Collaboration

      By: James E. Austin
      Keywords: Marketing
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      Austin, James E. "Marketing's Role in Cross Sector Collaboration." Journal of Nonprofit & Public Sector Marketing 11, no. 1 (spring 2003).
      • February 2003 (Revised July 2005)
      • Case

      British Broadcasting Corporation (B): Making it Happen

      By: Rosabeth M. Kanter and Douglas A Raymond
      Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
      Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
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      Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (B): Making it Happen." Harvard Business School Case 303-076, February 2003. (Revised July 2005.)
      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (A)

      By: Alan D. MacCormack and Jay Wynn
      This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
      Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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      MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
      • January 2003
      • Background Note

      Institutions for Collaboration: Overview

      By: Michael E. Porter and Willis M. Emmons III
      Provides an overview of the wide variety of organizations other than firms, government ministries and regulatory agencies, and universities that may have significant effects on competitiveness. These intermediary entities, referred to as institutions for collaboration... View Details
      Keywords: Globalization; Labor Unions; Organizations; Competitive Strategy; Technology
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      Porter, Michael E., and Willis M. Emmons III. "Institutions for Collaboration: Overview." Harvard Business School Background Note 703-436, January 2003.
      • 2003
      • Chapter

      Institutional Collaboration

      By: James E. Austin
      Keywords: Cooperation
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      Austin, James E. "Institutional Collaboration." Chap. 8 in Effective Economic Decision-Making by Nonprofit Organizations, edited by Dennis R. Young, pp. 149–166. New York: Foundation Center, 2003.
      • January 2003 (Revised January 2007)
      • Case

      Guide Dogs for the Blind Association

      By: Allen S. Grossman, Jane Wei-Skillern and Kristin Lieb
      In 2002, Guide Dogs for the Blind Association, the recognized world leader in the breeding and training of guide dogs, was in the midst of broadening its reach and providing additional mobility services. Chief Executive Geraldine Peacock was concerned that systemic... View Details
      Keywords: Transition; Growth and Development Strategy; Resource Allocation; Organizational Change and Adaptation; Programs; Networks; Nonprofit Organizations; Competitive Strategy
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      Grossman, Allen S., Jane Wei-Skillern, and Kristin Lieb. "Guide Dogs for the Blind Association." Harvard Business School Case 303-006, January 2003. (Revised January 2007.)
      • 2003
      • Other Unpublished Work

      Organizing Multinational Companies: Building a Collaborative Advantage

      By: Morten T. Hansen and Nitin Nohria
      Keywords: Multinational Firms and Management; Organizational Structure
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      Hansen, Morten T., and Nitin Nohria. "Organizing Multinational Companies: Building a Collaborative Advantage." Harvard Business School, Boston, MA, January 2003.
      • October 2002 (Revised May 2004)
      • Case

      Starbucks and Conservation International

      By: James E. Austin and Cate Reavis
      Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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      Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • March 2002
      • Case

      AOL, Cisco, Yahoo!: Building the Internet Commons

      By: James E. Austin
      Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
      Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Web Services Industry
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      Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
      • 2002
      • Book

      Meeting the Collaboration Challenge Workbook

      By: James E. Austin and The Drucker Foundation
      Keywords: Cooperation; Problems and Challenges
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      Austin, James E., and The Drucker Foundation. Meeting the Collaboration Challenge Workbook. San Francisco: Jossey-Bass, 2002.
      • October 2001
      • Supplement

      R&R

      By: Howard H. Stevenson and Amy Blitz
      Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience,... View Details
      Keywords: Entrepreneurship; Business Startups; Cost; Social and Collaborative Networks; Experience and Expertise
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      Stevenson, Howard H., and Amy Blitz. "R&R." Harvard Business School Video Supplement 802-802, October 2001.
      • June 2001 (Revised November 2001)
      • Case

      Plum Creek Timber (B)

      By: Max H. Bazerman, Jack Troast, Hannah Bowles and Nicole Nasser
      Plum Creek Timber Co. decides to go ahead with negotiations for a Habitat Conservation Plan (HCP) on its Pacific Northwest properties. HCP represents a new form of public-private-sector collaboration and innovation to improve upon command-and-control environmental... View Details
      Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States
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      Bazerman, Max H., Jack Troast, Hannah Bowles, and Nicole Nasser. "Plum Creek Timber (B)." Harvard Business School Case 801-399, June 2001. (Revised November 2001.)
      • 2001
      • Working Paper

      Social Enterprise Series No. 22: Marketing's Role in Cross-Sector Collaboration

      By: James E. Austin
      Citation
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      Austin, James E. "Social Enterprise Series No. 22: Marketing's Role in Cross-Sector Collaboration." Harvard Business School Working Paper, No. 01-087, June 2001.
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