by William George - Publications - Faculty & Research

12 Feb 2012
News

The horizon vocabulary

30 Jul 2013
News

Does it pay to fight corruption?

21 Apr 2020
News

Trump uses the pandemic to push far-right agenda

19 Mar 2013
News

Will a Kinder, Gentler CEO Be More Effective?

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

Citation

Educators

Purchase

08 Dec 2014
News

Why CEO charisma really matters

05 Jul 2013
News

Obamacare: Too Much, Too Fast?

24 Mar 2021
News

Profit and Responsibility: Combating Climate Change as Part of Your Corporate Strategy

Research Summary

Relational Contracts

George Baker is exploring (with Robert Gibbons of MIT and Kevin Murphy of the USC) how relational contracts--contracts secured by reputation and trust, rather than by legal enforcement--affect the performance and boundaries of firms. Such relational contracts are... View Details

15 Dec 2009
News

International Emmy Award for Best Documentary

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

Back in the early 1990s, managers of U.S. companies were justifiably proud of the well-oiled machines they'd made of their supply chains. Over the previous fifteen to twenty years, they'd wrung costs from the mechanisms and processes by... View Details

Keywords: by David Stauffer

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us a little about yourself, your... View Details

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

When large public companies perform poorly, do the CEOs running them share the financial pain? That question, according to HBS associate professor Brian Hall, is not answered by looking at their salary and bonus but rather View Details

Keywords: by Judith A. Ross

September 2015 (Revised September 2017)
Case

Pershing Square 2.0

By: Robin Greenwood, Samuel Hanson and David Biery

In June 2015 William A. Ackman, the CEO and founder of New York hedge fund Pershing Square Capital, reflects on the success of the fund he has spent over a decade building. Since its inception in 2004, Pershing Square's assets under management had grown from $500... View Details

Keywords: Activism; Value Investing; Portfolio Management; Management; Investment Portfolio; Investment Activism

Citation

Educators

23 Aug 2013
News

CEO Ballmer to leave Microsoft

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

what set of no-deal alternatives face the participants. Its most familiar element involves what each party will do if there is no deal — in other words, "the best alternative to negotiated agreement" or BATNA (a term coined by... View Details

Keywords: by Anita M. Harris

12 May 2014
News

China’s Strategic Challenge

19 Jul 2021
News

Developing Quality Conversations About Diversity, Equity and Inclusion

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

1946, when the late Georges Doriot, a long-time and legendary member of the HBS faculty, founded American Research and Development as a willing and able source of financing for the new ventures that were coming to life just after World... View Details

Keywords: by James E. Aisner; Financial Services

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

trip to Bermuda, and we're coming off a great summer in Colorado with our two sons, daughters-in-law, and two grandchildren, who live in Munich and San Francisco. There is nothing more fun or rewarding than the time we spend together. Excerpt: 7 Lessons for Leading in... View Details

Keywords: by Martha Lagace

Publications