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      • February 2013 (Revised February 2014)
      • Case

      Phu My Hung

      By: John Macomber and Dawn H. Lau
      Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
      Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam
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      Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
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      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
      • Article

      The Business of Business Schools: Restoring a Focus on Competing to Win

      By: Robert Simons
      As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details
      Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management
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      Simons, Robert. "The Business of Business Schools: Restoring a Focus on Competing to Win." Art. 2. Capitalism and Society 8, no. 1 (January 2013).
      • January 2013
      • Article

      Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges

      By: James K. Sebenius
      A long analytic tradition has explored the challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work... View Details
      Keywords: James Baker; Internal Negotiation; Dispute Resolution; Bargaining; Two-level Games; Negotiation; Germany; United States
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      Sebenius, James K. "Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges." Negotiation Journal 29, no. 1 (January 2013): 7–21.
      • January 2013
      • Article

      Not Just for Stereotyping Anymore: Racial Essentialism Reduces Domain-General Creativity

      By: Carmit Tadmor, Melody Chao, Ying-yi Hong and Jeff Polzer
      Individuals who believe that racial groups have fixed underlying essences use stereotypes more than do individuals who believe that racial categories are arbitrary and malleable social-political constructions. Would this essentialist mind-set also lead to less... View Details
      Keywords: Prejudice and Bias; Creativity; Race
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      Tadmor, Carmit, Melody Chao, Ying-yi Hong, and Jeff Polzer. "Not Just for Stereotyping Anymore: Racial Essentialism Reduces Domain-General Creativity." Psychological Science 24, no. 1 (January 2013).
      • 2013
      • Book

      Porte à porte: Reconquérir la démocratie sur le terrain

      By: Guillaume Liégey, Arthur Muller and Vincent Pons
      From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the... View Details
      Keywords: Strategy; Political Elections; United States; Europe
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      Liégey, Guillaume, Arthur Muller, and Vincent Pons. Porte à porte: Reconquérir la démocratie sur le terrain. Calmann-Lévy, 2013, French ed.
      • June 2012
      • Article

      Decoding Inside Information

      By: Lauren Cohen, Christopher Malloy and Lukasz Pomorski
      Using a simple empirical strategy, we decode the information in insider trading. Exploiting the fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of firms.... View Details
      Keywords: Strategy; Financial Markets; Forecasting and Prediction; Law Enforcement; Opportunities; Geographic Location; Business Earnings
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      Cohen, Lauren, Christopher Malloy, and Lukasz Pomorski. "Decoding Inside Information." Journal of Finance 67, no. 3 (June 2012): 1009–1043. (Winner of Chicago Quantitative Alliance Academic Paper Competition. First Prize presented by Chicago Quantitative Alliance.  Winner of Institute for Quantitative Investment Research (INQUIRE) Grant presented by Institute for Quantitative Investment Research.)
      • October 2012
      • Article

      The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo

      By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
      Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that... View Details
      Keywords: Philanthropy and Charitable Giving; Attitudes; Behavior; Research
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      Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150.
      • December 2012 (Revised September 2022)
      • Case

      BabbaCo

      By: Jeffrey J. Bussgang and Gaurav Jain
      Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
      Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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      Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
      • Article

      When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

      By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
      In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
      Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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      Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
      • November 2012
      • Article

      The Organization of Firms Across Countries

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring, production, and sales decisions from Corporate Headquarters to local... View Details
      Keywords: Decentralization; Social Capital; Theory Of The Firm; Firm Objectives, Organization, And Behavior; Business Economics; Management Of Technological Innovation And R&D; Technological Change: Choices And Consequences; Diffusion Processes; Organizational Structure; Performance Productivity; Trust; Technology Adoption; Multinational Firms and Management
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "The Organization of Firms Across Countries." Quarterly Journal of Economics 127, no. 4 (November 2012). (Slides from 2008, Harvard Business School Working Paper, No. 12-005, August 2011.)
      • 2013
      • Working Paper

      Securities Litigation Risk for Foreign Companies Listed in the U.S.

      By: Beiting Cheng, Suraj Srinivasan and Gwen Yu
      We study securities litigation risk faced by foreign firms listed on U.S. exchanges. We take into account not only the propensity for foreign firms to commit violations of U.S. securities laws but also the costs that investors face when suing foreign firms. We find... View Details
      Keywords: Litigation Risk; Cross Listing; Bonding; 10b-5; Securities Litigation; U.S.Listing; Class Action; Risk and Uncertainty; Debt Securities; Globalized Firms and Management; Ethics; Lawsuits and Litigation; United States
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      Cheng, Beiting, Suraj Srinivasan, and Gwen Yu. "Securities Litigation Risk for Foreign Companies Listed in the U.S." Harvard Business School Working Paper, No. 13-036, October 2012. (Revised March 2014.)
      • October 2012 (Revised September 2014)
      • Case

      Doing Business in Vietnam

      By: Alan MacCormack, Michael Shih-ta Chen and Dawn H. Lau
      This case gives an overview of the current business environment in Vietnam as of 2012. The first part of the case introduces the main economic, political and cultural aspects of the country of which anyone who has business interest in the country ought to be aware.... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Viet Nam
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      MacCormack, Alan, Michael Shih-ta Chen, and Dawn H. Lau. "Doing Business in Vietnam." Harvard Business School Case 713-434, October 2012. (Revised September 2014.)
      • October 2012
      • Article

      Securitization without Adverse Selection: The Case of CLOs

      By: Effi Benmelech, Jennifer Dlugosz and Victoria Ivashina
      In this paper, we investigate whether securitization was associated with risky lending in the corporate loan market by examining the performance of individual loans held by CLOs. We employ two different datasets that identify loan holdings for a large set of CLOs and... View Details
      Keywords: Personal Finance; Performance; Markets; Banks and Banking; Debt Securities; Investment Portfolio; Financing and Loans
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      Benmelech, Effi, Jennifer Dlugosz, and Victoria Ivashina. "Securitization without Adverse Selection: The Case of CLOs." Journal of Financial Economics 106, no. 1 (October 2012): 91–113.
      • October 2012
      • Article

      The Preference for Potential

      By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
      When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
      Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
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      Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
      • September 2012 (Revised September 2015)
      • Case

      Doing Business in India

      By: Andy Zelleke, Felix Oberholzer-Gee and Saloni Chaturvedi
      The case is set in August 2012—a time when India was undergoing policy stasis as several key reforms were stalled and the government faced allegations of misallocation of coal production licenses. The first part of the case provides a brief background on India's... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy
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      Zelleke, Andy, Felix Oberholzer-Gee, and Saloni Chaturvedi. "Doing Business in India." Harvard Business School Case 713-430, September 2012. (Revised September 2015.)
      • September 2012 (Revised September 2014)
      • Case

      Doing Business in Malaysia

      By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
      This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia
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      Foley, C. Fritz, Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Doing Business in Malaysia." Harvard Business School Case 713-431, September 2012. (Revised September 2014.)
      • September 2012 (Revised September 2014)
      • Case

      Doing Business in Brazil

      By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
      This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil
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      Musacchio, Aldo, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott, and Jill Avery. "Doing Business in Brazil." Harvard Business School Case 713-426, September 2012. (Revised September 2014.)
      • September 2012 (Revised September 2015)
      • Case

      Doing Business in Turkey

      By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
      In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Turkey
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      Oberholzer-Gee, Felix, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud, and Cigdem Çelik. "Doing Business in Turkey." Harvard Business School Case 713-433, September 2012. (Revised September 2015.)
      • September 2012 (Revised May 2015)
      • Case

      Philips-Visicu

      By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley
      Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details
      Keywords: Health Care; Philips; Visicu; Telemedicine; eICU; Accountable Care Organization; ACO; Bundled Payment; Hospital To Home; Patient Monitoring Devices; Home Health Care; Health Care and Treatment; Communication Technology; Quality; Safety; Performance Productivity; Performance Capacity; Performance Efficiency; Consumer Behavior; Emerging Markets; Health Industry; Telecommunications Industry; Netherlands
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      Herzlinger, Regina E., Natalie Kindred, and Sara M. McKinley. "Philips-Visicu." Harvard Business School Case 313-015, September 2012. (Revised May 2015.) (As companion reading for this case, see Regina E. Herzlinger and Charles Huang, "Note on Bundled Payment in Health Care," HBS No. 312-032 (Boston: Harvard Business Publishing, 2012).)
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