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(1,329)
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Show Results For
- All HBS Web
(1,329)
- News (247)
- Research (967)
- Multimedia (5)
- Faculty Publications (697)
- March 1991
- Case
Kodak and Polaroid: Consumer Compensation
By: John A. Quelch
Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
- July 1990 (Revised November 1992)
- Case
Satanic Verses (B)
By: John A. Quelch
Quelch, John A. "Satanic Verses (B)." Harvard Business School Case 591-014, July 1990. (Revised November 1992.)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)
- June 1989 (Revised May 1993)
- Case
Rossin Greenberg Seronick & Hill, Inc. (A)
By: John A. Quelch
Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.)
- June 1989
- Case
Nokia-Mobira Oy: Mobile Telecommunications in Europe
By: John A. Quelch
Quelch, John A. "Nokia-Mobira Oy: Mobile Telecommunications in Europe." Harvard Business School Case 589-112, June 1989.
- June 1989 (Revised July 1993)
- Case
CIGNA Worldwide
By: John A. Quelch
A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
- June 1987
- Supplement
Product Management, Video Index
By: John A. Quelch
Quelch, John A. "Product Management, Video Index." Harvard Business School Video Supplement 587-107, June 1987.
- August 1986 (Revised March 1987)
- Case
Black & Decker Corp.: Household Products Group (A)
By: John A. Quelch
Quelch, John A. "Black & Decker Corp.: Household Products Group (A)." Harvard Business School Case 587-056, August 1986. (Revised March 1987.)
- August 1986 (Revised February 1987)
- Case
Coffee Brands: Direct Product Profit/Cost Exercise
By: John A. Quelch
Quelch, John A. "Coffee Brands: Direct Product Profit/Cost Exercise." Harvard Business School Case 587-015, August 1986. (Revised February 1987.)
- June 1986
- Case
General Motors Continental N.V.: Netherlands Branch (B)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
- November 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (C)
By: John A. Quelch
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (C)." Harvard Business School Case 586-067, November 1985.
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.)
- July 1982 (Revised April 1991)
- Case
Food Ranch, Inc.
By: John A. Quelch
Quelch, John A. "Food Ranch, Inc." Harvard Business School Case 583-018, July 1982. (Revised April 1991.)
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- July 27, 2003
- Article
Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold
By: John A. Quelch
Quelch, John A. "Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold." Independent (London) (July 27, 2003), 7.
- Article
Global Brands: Taking Stock
By: John A. Quelch
Quelch, John A. "Global Brands: Taking Stock." Business Strategy Review 10, no. 1 (Spring 1999): 1–14.
- August 2003
- Article
The Return of the Global Brand
By: John A. Quelch
Quelch, John A. "The Return of the Global Brand." Harvard Business Review 81, no. 8 (August 2003): 22–23.
- 1989
- Book
Sales Promotion Management
By: John A. Quelch
Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.)
- 20 Aug 2013
- First Look
First Look: August 20
lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, was more interested in "maintaining a... View Details
Keywords: Anna Secino