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Show Results For
- All HBS Web
(847)
- News (225)
- Research (500)
- Multimedia (6)
- Faculty Publications (254)
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- June 2010 (Revised January 2021)
- Teaching Note
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54036 August 23, 2018 NEJM Catalyst Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost By: French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith... View Details
Keywords: Dina Gerdeman
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 01 Dec 2016
- News
Takeaways
Edited by April White Peter A. Gudmundsson photo by Susan Young Peter A. Gudmundsson photo by Susan Young “All... View Details
- June 1999
- Supplement
Adesemi Communications International: African Communications Group
By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Deighton, John A., and Anita M. McGahan. "Adesemi Communications International: African Communications Group." Harvard Business School Video Supplement 799-504, June 1999.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 01 Jun 1999
- News
New Releases
Readers of Kotter's latest book will learn to appreciate the difference. Breaking Through by David A. Thomas and John J. Gabarro (Harvard Business School Press) On the cusp of... View Details
Keywords: Nancy O. Perry
- May 1997
- Teaching Note
Consumer Behavior Exercise (A) - (F) (TN)
By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044). View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
Journal of Financial and Quantitative Analysis 10 (November 1975). Merton, Robert C. Foreword to Managing Derivative Risks: The Use and Abuse of Leverage , by Lillian Chew. New York, N.Y.: John Wiley and... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
- 01 Mar 2018
- News
The Evolving HBS Campus
Pictured from left: SEAS Dean Frank Doyle, HBS Dean Nitin Nohria, Boston Mayor Martin J. Walsh, Harvard Executive Vice President Katie Lapp, John Paulson (MBA 1980), Harvard Provost Alan Garber, and Harvard President Drew Faust (photo... View Details
- Web
Harvard Business School
Dean John McArthur, Associate Dean Dean Currie, Associate Professor James I. Cash Jr., and Director of Admissions John Lynch also played a vital role in the creation and early success of the program. View Details