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  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54036 August 23, 2018 NEJM Catalyst Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost By: French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith... View Details
Keywords: Dina Gerdeman
  • Web

Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

Journal of Financial and Quantitative Analysis 10 (November 1975). Merton, Robert C. Foreword to Managing Derivative Risks: The Use and Abuse of Leverage , by Lillian Chew. New York, N.Y.: John Wiley and... View Details
  • 01 Mar 2018
  • News

The Evolving HBS Campus

Pictured from left: SEAS Dean Frank Doyle, HBS Dean Nitin Nohria, Boston Mayor Martin J. Walsh, Harvard Executive Vice President Katie Lapp, John Paulson (MBA 1980), Harvard Provost Alan Garber, and Harvard President Drew Faust (photo... View Details
  • 01 Dec 2016
  • News

Takeaways

Edited by April White Peter A. Gudmundsson photo by Susan Young Peter A. Gudmundsson photo by Susan Young “All... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
  • 28 Oct 2019

MS/MBA: Engineering Sciences Showcase

Join us to learn more about the Harvard MS/MBA: Engineering Sciences program, a joint degree offered by the Harvard John A. Paulson School of Engineering and Applied Sciences... View Details
  • June 1999
  • Supplement

Adesemi Communications International: African Communications Group

By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Keywords: Management Teams; Communication Technology; Telecommunications Industry; Africa
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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Related
  • 29 Apr 2014
  • First Look

First Look: April 29

  Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (F)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Related
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (D)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
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  • 01 Jun 1999
  • News

New Releases

Readers of Kotter's latest book will learn to appreciate the difference. Breaking Through by David A. Thomas and John J. Gabarro (Harvard Business School Press) On the cusp of... View Details
Keywords: Nancy O. Perry
  • May 1997
  • Teaching Note

Consumer Behavior Exercise (A) - (F) (TN)

By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044). View Details
Keywords: Consumer Behavior
Related
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Related
  • Web

Harvard Business School

Dean John McArthur, Associate Dean Dean Currie, Associate Professor James I. Cash Jr., and Director of Admissions John Lynch also played a vital role in the creation and early success of the program. View Details
  • 16 Oct 2014
  • News

Reducing special-interest influence over government regulation

lead to problems of its own. David A. Moss, the John G. McLean Professor of Business Administration, has helped lead a team of scholars from across the country to examine how to mitigate or prevent... View Details
  • 01 Mar 2010
  • News

Alumni Books

The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing by Robert A. Finkel (MBA ’89) with David Greising (McGraw-Hill) Ten investment and management... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services