by Geoffrey Jones - Publications - Faculty & Research

November 2019
Teaching Plan

Ernesto Tornquist: Making a Fortune on the Pampas

By: Geoffrey Jones and Emilie Takayama

Teaching Note for HBS No. 807-155. View Details

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2018
Working Paper

Oral History and Writing the Business History of Emerging Markets

By: Geoffrey Jones and Rachael Comunale

This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details

Keywords: Oral History; Business History; Research; Emerging Markets

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November 2016
Teaching Plan

Christian Dior: A New Look for Haute Couture

By: Geoffrey Jones and Ai Hisano

Teaching Note for HBS No. 809-159. View Details

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October 2015 (Revised October 2015)
Teaching Plan

Ivar Kreuger and the Swedish Match Empire

By: Geoffrey Jones and Jessica Burch

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May 2007 (Revised April 2020)
Case

Ernesto Tornquist: Making a Fortune on the Pampas

By: Geoffrey Jones and Andrea Lluch

Examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina... View Details

Keywords: Business History; Development Economics; Partners and Partnerships; Personal Development and Career; Entrepreneurship; Financing and Loans; Trade; Globalized Markets and Industries; Economy; Performance; Argentina

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August 2006 (Revised June 2015)
Background Note

Female Entrepreneurship in Developed and Developing Countries

By: Geoffrey Jones and Alexis Lefort

Examines the extent of and challenges facing female entrepreneurs in developing countries. There are higher rates of female entrepreneurship in developing countries than developed countries, but necessity is often the main driver in lower income countries. Explores the... View Details

Keywords: Entrepreneurship; Gender; Developing Countries and Economies

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January 2004
Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft

The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details

Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain

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01 Feb 2000
News

William Jones: Builder with a Mission

eventually decided, however, that he wanted to expand his skills and broaden his perspective, so he set out for HBS. Jones, who was a full-time single father, was accompanied by his then eight-year-old daughter, Lia. "It was hard to... View Details

Keywords: Thomas Frick

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details

Keywords: Dina Gerdeman

January 2023
Teaching Plan

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Mona Rahmani

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December 2017
Teaching Plan

Boris Berezovsky, Vladimir Putin and the Russian Oligarchs

By: Geoffrey Jones and Rachael Comunale

Teaching Note for HBS No. 317-005. View Details

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Article

Creating Ecotourism in Costa Rica, 1970–2000

By: Geoffrey Jones and Andrew Spadafora

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a... View Details

Keywords: Ecotourism; Entrepreneurship In Emerging Markets; Sustainable Business And Innovation; Tourism; Green Business; Entrepreneurship; Growth and Development; History; Business History; Tourism Industry; Latin America; Costa Rica

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2017
Chapter

Globalization in Historical Perspective

By: Pankaj Ghemawat and Geoffrey Jones

This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details

Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization

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