by David Moss - Publications - Faculty & Research

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets:... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

09 Feb 2017
News

A New Approach to Civics Education

January 2021
Supplement

What Went Wrong with Boeing’s 737 Max? (B)

By: William W. George and Amram Migdal

Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by... View Details

Citation

Purchase

03 Oct 2018
What Do You Think?

How Should Managers Deal with the Challenges of Building an Inclusive Workplace?

symptom of a systemic problem. It’s a problem with the culture in that organization.” David Wittenberg pursued the issue of rules-based approaches to inclusion further when he said, “Inclusion and diversity are excellent goals.... View Details

Keywords: by James Heskett

26 May 2015
Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

smarter trades, according to the findings of a study by Soltes, an assistant professor at HBS, and David Solomon, a professor at the USC Marshall School of Business. To conduct the research, the duo obtained... View Details

Keywords: by Carmen Nobel

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

Many male business leaders have the right intentions when it comes to tackling the sticky issue of gender inequality in the workplace. But try as they might to be more sensitive and inclusive with their language, men are quite simply bound to mess up sometimes, said... View Details

Keywords: by Dina Gerdeman

19 Nov 2014
HBS Case

Marketing Marijuana

against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head... View Details

Keywords: by Michael Blanding; Food & Beverage

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

preferentially locate your highly taxed assets inside of your tax-deferred account. Locating highly taxed assets in the tax-deferred account maximizes the value of having this account. There is a wonderful NBER (National Bureau of Economic Research) working paper View Details

Keywords: by Ann Cullen

01 Oct 2020
What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

Interorganizational management in a channel of distribution is a complex matter. But it doesn’t hold a candle to the complexity of stakeholder capitalism, as suggested by responses to this month’s column on the subject. Reading them, it’s... View Details

Keywords: by James Heskett

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing industries being transformed and... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

17 Feb 2003
Research & Ideas

Tales of the Newly-minted MBA

How do real-world conditions and shifting personal priorities influence a young MBA's early career path—those first five to ten years that executives remember as being of such critical importance? To find out, Harvard Business School professor View Details

Keywords: by Julia Hanna

04 Jun 2018
Research & Ideas

Think of it as Professors in Cars Having Coffee

series, gathers in a basement studio at HBS with Desai and Oberholzer-Gee, as well as the occasional guest, to talk about current events, pop culture, and pet peeves. Desai is the Mizuho Financial Group Professor of Finance; Moon is the Donald K. View Details

Keywords: by Sean Silverthorne; Education; Entertainment & Recreation

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Kalanithi’s When Breath Becomes Air to be so powerful. It is a thought-provoking book for those like myself who are constantly trying to balance my career, my ambitions, and my personal life. Books that are on my list to read are Shantaram: A Novel, View Details

Keywords: by Carmen Nobel; Information; Publishing

05 Feb 2009
Research & Ideas

In Praise of Marketing

most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details

Keywords: by John Quelch; Advertising

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by View Details

Keywords: by Sean Silverthorne; Food & Beverage

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

indicates that while production efficiencies have enabled an average S&P 500 company to reduce the cost of goods sold by about 250 basis points over the past decade, SG&A (selling, general and administrative costs) as a percentage... View Details

Keywords: by Sean Silverthorne; Retail

03 Nov 2011
News

Oversight Of Brokers Scrutinized

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out... View Details

Keywords: by Sean Silverthorne; Advertising

03 Apr 2009
What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

Summing Up To remain sane and relevant, must we smell the flowers as well as the ozone? This month's question of how much obsolescence business and society (and by implication, we as managers) can absorb brought out both the poets and the... View Details

Keywords: by Jim Heskett; Publishing; Journalism & News

01 Aug 2006
First Look

First Look: August 1, 2006

Working PapersUnfinished Business: The Impact of Race on Understanding Mentoring Relationships Authors:Stacy Blake-Beard, Audrey Murrell, and David Thomas Abstract W.E.B. DuBois's 1903 words are prophetic, as he proclaims the importance... View Details

Keywords: Sean Silverthorne

Publications