Publications

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details

Keywords: by Michael Blanding; Advertising

November 2000 (Revised July 2001)
Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar

Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details

Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry

December 1998
Background Note

Note on Dedicated Sports Stadium Revenues

By: Stephen A. Greyser and Kirk A. Goldman

An overview of the rapid growth of stadium development in professional sports in the 1990s. The range of special stadium revenue streams is described along with specific examples of stadiums for the Washington Redskins and Carolina Panthers. View Details

Keywords: Budgets and Budgeting; Development Economics; Decisions; Growth and Development; Revenue; Sports; Buildings and Facilities; Sports Industry; District of Columbia; North Carolina

01 Dec 2010
News

HBS Annual Report for FY ’10

HBS’s Annual Report for fiscal year 2010, which details the School’s budget and finances, will be available in January. The report also includes highlights from a wide range of accomplishments in various HBS programs and initiatives. View Details

Web

Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer... View Details

August 2011 (Revised July 2012)
Case

Sealed Air Corporation: Deciding the Fate of VTID

By: Elie Ofek

In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details

Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry

September 2010
Teaching Note

New Heritage Doll Company (Brief Case)

By: Timothy A. Luehrman and Heide Abelli

Teaching Note for 4212. View Details

Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting

26 Sep 2013
News

Panera CEO Takes the Food Stamps Challenge

Ron Shaich, the CEO and founder of Panera Bread lived on a food and beverage budget of $4.50 per day for a week. That figure is about the same amount someone receiving food assistance would get per day. He joins Here & Now to share what... View Details

Keywords: food insecurity; poverty; food stamps; Administration of Economic Programs; Government

Web

Awards | Social Enterprise | Harvard Business School

report it on their taxes. All approved budget line items eligible for grant funding will be the sent by email to the team leader with the subject line "SE Independent Project - Application Status", along with the total team grant amount.... View Details

October 1997 (Revised June 2000)
Exercise

Capital Budgeting: Discounted Cash Flow Analysis

By: Thomas R. Piper

This exercise comprises seven problems that collectively allow students to work through each type of cash flow that is encountered in capital budgeting. The instructor can also address such issues as product cannibalization and real options. View Details

Keywords: Capital Budgeting; Cash Flow

2001
Report

The Diana Project: Women Business Owners and Equity Capital: The Myths Dispelled

By: Candida G. Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene and Myra M. Hart

Keywords: Business Ventures; Gender; Capital Budgeting

19 May 2015
First Look

First Look: May 19

maintain, modify, or terminate the BWC program. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715403-PDF-ENG Harvard Business School Case 715-044 America's Budget Impasse "America's View Details

Keywords: Sean Silverthorne

01 Dec 2009
News

Document Assesses Impact of Financial Crisis, Looks Ahead

Annual Report The economic crisis was a catalyst for radical shifts in budget management at HBS, which enabled the School to remain cash flow positive and conclude the year ended June 30, 2009, with a strong reserves balance. The HBS... View Details

May 1993
Case

Kaufmann Manufacturing Company (A)

By: Julie H. Hertenstein and William J. Bruns Jr.

A management team at Kaufmann is studying the latest year's operations and sales, which seem to have led to very confusing financial results. Sales exceeded forecast and production for the first six months, however Kaufmann reported a loss. Yet, when sales were below... View Details

Keywords: Budgets and Budgeting; Earnings Management; Cost Accounting; Financial Reporting; Cost vs Benefits; Capital Budgeting; Cost Management; Profit; Outcome or Result

16 Dec 2013
News

D’O: Making a Michelin-Starred Restaurant Affordable

Keywords: Food Services and Drinking Places; Hospitality

June 2009 (Revised March 2010)
Supplement

Hansson Private Label, Inc.: Evaluating an Investment in Expansion, Student Spreadsheet (Brief Case)

By: Erik Stafford and Joel L. Heilprin

Keywords: Present Value; Forecasting; Expansion; Valuation; Forecasting and Prediction; Capital Budgeting

2010
Simulation

Finance Simulation: Capital Budgeting: Product No. 3357.

By: Timothy A. Luehrman

In this single-player simulation, students act as members of the Capital Committee of New Heritage Doll Company, tasked with selecting and allocating capital across the company's three divisions. Students evaluate a diverse set of competing investment proposals and... View Details

Keywords: Resource Allocation; Investment; Projects; Capital Budgeting; Corporate Finance