Publications

November 1996
Case

Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio

Keywords: Product Design; Decision Making; Auto Industry; United States

September 1998 (Revised September 1998)
Case

Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain... View Details

Keywords: Knowledge Sharing; Competitive Advantage; Auto Industry; United States

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

March 1985 (Revised May 2004)
Teaching Note

Waltham Motors Division (TN)

By: William J. Bruns Jr.

Teaching Note for (9-184-169). View Details

Keywords: Auto Industry

March 1969 (Revised August 1997)
Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details

Keywords: Production; Performance Productivity; Auto Industry

January 1991
Supplement

Volkswagen of America: Audi 5000 (B)

By: Stephen A. Greyser

Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details

Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States

February 1983
Teaching Note

Studsel Automotive Co., Teaching Note

By: James I. Cash Jr.

Keywords: Auto Industry

December 1984 (Revised March 1986)
Teaching Note

Kalamazoo Plant: Parts Division, Acme Motors, Teaching Note

By: Michael Beer

Keywords: Factories, Labs, and Plants; Auto Industry; Michigan

September 1997 (Revised May 1998)
Case

Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace

By: Lynn S. Paine and Dale Coxe

This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to... View Details

Keywords: Ethics; Moral Sensibility; Groups and Teams; Organizational Culture; Organizational Change and Adaptation; Behavior; Attitudes; Problems and Challenges; Working Conditions; Crime and Corruption; Auto Industry; United States

January 1978
Case

Studsel Automotive Co.

By: Robert G. Gilbertson and F. Warren McFarlan

Keywords: Auto Industry

June 1985 (Revised August 1985)
Teaching Note

Volkswagen Group, Teaching Note

By: Malcolm S. Salter

Keywords: Auto Industry

01 Mar 2016
News

Alumni and Faculty Books for March 2016

Lessons from the Auto Industry by Pat Schuch (MBA 1986) (CreateSpace Independent Publishing Platform) Schuch relates her adventures as a young wife and mother of two who embarked on a 30-year career in the... View Details

January 2023
Case

The Ford Motor Company Green Bond

By: Vikram S Gandhi and James Barnett

In November 2021, Ford Motor Company offered a $2.5 billion green bond to finance investments in electrification. Issuance of green bonds significantly increased into the 2020s, and to date, the Ford Motor Company green bond was the largest such bond offered by a... View Details

Keywords: Finance; Bonds; Green Technology; Financial Services Industry; Auto Industry; United States

May 2007
Teaching Note

Toyota Motor Corporation: Launching Prius (TN)

By: Forest L. Reinhardt and Dennis A. Yao

Keywords: Production; Auto Industry; Green Technology Industry

01 Sep 2009
News

Read All About It!

increased workplace opportunities for blacks and women, and heightened job security and compensation for workers generally, things began to unravel in the 1970s. As the manufacturing sector declined and the country transitioned to a “service economy,” Americans saw... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Auto Industry

Read Now

September 2003
Supplement

Edmunds.com, Inc. (B)

By: Stephen P. Bradley and Erin Sullivan

Supplements the (A) case. View Details

Keywords: Auto Industry; Auto Industry