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  • November 1999
  • Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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  • October 1999 (Revised October 2005)
  • Case

Autobytel.com

By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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  • March 1999 (Revised November 2001)
  • Case

Honda-Rover (C): "The Sting"

By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case. View Details
Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom
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  • November 1996
  • Case

Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio
Keywords: Product Design; Decision Making; Auto Industry; United States
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  • September 1998 (Revised September 1998)
  • Case

Saturn Corporation in 1998

Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain... View Details
Keywords: Knowledge Sharing; Competitive Advantage; Auto Industry; United States
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  • March 1992 (Revised April 1995)
  • Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano
Teaching Note for (9-692-083). View Details
Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry
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  • March 1985 (Revised May 2004)
  • Teaching Note

Waltham Motors Division (TN)

By: William J. Bruns Jr.
Teaching Note for (9-184-169). View Details
Keywords: Auto Industry
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  • March 1969 (Revised August 1997)
  • Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details
Keywords: Production; Performance Productivity; Auto Industry
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  • January 1991
  • Supplement

Volkswagen of America: Audi 5000 (B)

By: Stephen A. Greyser
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details
Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States
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  • February 1983
  • Teaching Note

Studsel Automotive Co., Teaching Note

By: James I. Cash Jr.
Keywords: Auto Industry
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  • December 1984 (Revised March 1986)
  • Teaching Note

Kalamazoo Plant: Parts Division, Acme Motors, Teaching Note

By: Michael Beer
Keywords: Factories, Labs, and Plants; Auto Industry; Michigan
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  • September 1997 (Revised May 1998)
  • Case

Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace

By: Lynn S. Paine and Dale Coxe
This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to... View Details
Keywords: Ethics; Moral Sensibility; Groups and Teams; Organizational Culture; Organizational Change and Adaptation; Behavior; Attitudes; Problems and Challenges; Working Conditions; Crime and Corruption; Auto Industry; United States
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  • January 1978
  • Case

Studsel Automotive Co.

By: Robert G. Gilbertson and F. Warren McFarlan
Keywords: Auto Industry
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  • June 1985 (Revised August 1985)
  • Teaching Note

Volkswagen Group, Teaching Note

By: Malcolm S. Salter
Keywords: Auto Industry
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  • 01 Sep 2009
  • News

Read All About It!

increased workplace opportunities for blacks and women, and heightened job security and compensation for workers generally, things began to unravel in the 1970s. As the manufacturing sector declined and the country transitioned to a “service economy,” Americans saw... View Details
Keywords: Garry Emmons; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

now give to the overall benefits of globalization. As practiced today, Ricardo's classic system results in win-win exchanges when both trading partners are either (1) industrialized nations with modern impulse/check/balance governments,... View Details
Keywords: by Paul R. Lawrence
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 10 Dec 2013
  • First Look

First Look: December 10

global leader in the auto parts industry and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2011
  • First Look

First Look: March 29

to deploy a system of statistical control that had been developed and applied successfully in the management of the Army Air Forces. Henry Ford II had recently assumed control of his grandfather's troubled automotive empire and was looking for experienced View Details
Keywords: Sean Silverthorne
  • 02 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part One]

the authors came to believe, government had inflicted detrimental effects not only on industry but also on the Japanese economy as a whole. Their new book Can Japan Compete? is the result of years of research by Porter, the author of... View Details
Keywords: by Martha Lagace & Hilah Geer