Willingness To Pay - Publications - Faculty & Research

03 Feb 2018
Op-Ed

How to Heed BlackRock's Call for Corporate Social Responsibility

hybrid culture committed both to their social mission and profitability. A willingness to develop this kind of culture in corporations is not enough View Details

Keywords: by Julie Battilana

01 Sep 2012
News

HBS Is Committed to Increasing Alumni Engagement

all ages feel strongly connected to other HBS graduates both professionally and socially. There is a strong sense of indebtedness to the alumni network and a willingness View Details

Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

first learned about the OneTen coalition from fellow CEOs, he told them, “I am with you ... I don't know if I can pay anything now. But I will pay you with all the heart, soul, and grit of this company View Details

Keywords: by Lane Lambert; Air Transportation

December 2012
Article

Bolstering and Restoring Feelings of Competence via the IKEA Effect

By: Daniel Mochon, Michael I. Norton and Dan Ariely

We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details

Keywords: Value; Consumer Behavior; Attitudes

Citation

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10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

resilience in affordable housing, which falls under Title III (Banking, Housing, and Urban Affairs).[22] Affordable housing is geared towards low-income people, a group that is disproportionately people of color because of systemic racism and who are more likely View Details

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

that if she lost her job, she couldn't pay her children's school fees or pay for a doctor," says Pomeranz, an assistant professor in entrepreneurial management at Harvard Business School. “How can we... View Details

Keywords: by Kim Girard

15 Dec 2015
Blog Post

One MBA's Path to Boston Consulting Group

optimize my learning at the same time. Work alone did not drive my decision though. BCG’s willingness to play as hard as we worked provided the last piece of the puzzle. At the end of our first week, we... View Details

Keywords: Consulting; Consumer Products / Retail

10 Feb 2022
Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

It’s been a double whammy for pandemic-weary consumers: Not only have they endured shortages of everything from toilet paper to furniture and food, they have been paying higher prices for the dwindling... View Details

Keywords: by Rachel Layne

30 Jan 2015
News

The Ethical Slide, Train Tickets, and Helping the Next Generation of Corporate Leaders to Choose Differently

08 Mar 2019
Blog Post

“There’s no quick shortcut to success:” Zorpads takes off

are many ways to build a business," Wiegele explains. "You typically think of people [starting their own venture] as doing it full-time, but we've just done it our own way that allows us to make... View Details

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

suppliers to business customers, forming what is often called a supply chain, or they may connect producers to consumers, forming what can be called a buy chain. Customers might be either individual... View Details

Keywords: by Lynda M. Applegate

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle... View Details

Keywords: by Sean Silverthorne; Auto

29 Mar 2013
News

New Life for Old Brands

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

long-time faculty members, the late Walmsley University Professor C. Roland Christensen and Abraham Zalesnik, now Matsushita professor of leadership emeritus, "is his willingness to take risks, View Details

Keywords: by David A. Garvin

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

According to several research studies, one of the greatest concerns of those working significant amounts of time remotely is the “out of sight, out of mind” syndrome, especially when it comes to promotions... View Details

Keywords: by James Heskett

01 Apr 1996
News

Wake-Up Call: Farewell to the American Dream?

better to pay people well, in order to maintain demand for goods and services. Higher wages would induce companies to get serious about improving... View Details

01 Jun 1999
News

Conference Brings Global Perspective to Cape Town

Africa. As founder and CEO of Adesemi, Monique Maddy (MBA '93) spoke about her goal to deliver wireless communication - through a system of voicemail, pagers, and pay phones - View Details

Keywords: Susan Young

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

01 Jun 2016
News

Making It Possible to Explore and Grow

A Roundabout Path To achieve his vision of becoming a clean-energy entrepreneur, PhD biologist Jonathan Friedlander (MBA 2017) left Paris for HBS to understand best business practices. But he would have... View Details

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

used by consumers and small businesses to discharge debts; Chapter 11, used for reorganization generally by larger corporations to pay creditors over time; and Chapter 13,... View Details