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      • February 2001 (Revised November 2009)
      • Case

      Amazon.com (C)

      By: Jeffrey F. Rayport
      At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details
      Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
      • February 2001
      • Case

      BarnesandNoble.com (C)

      By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
      At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
      Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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      Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
      • 2001
      • Other Unpublished Work

      E-Commerce and the Supply Chain: The Rhetoric and the Reality

      By: R. Shapiro
      Keywords: Supply Chain; Internet and the Web; Sales
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      Shapiro, R. "E-Commerce and the Supply Chain: The Rhetoric and the Reality." Breakthrough in Logistics, Japan International Transport Institute, February 2001.
      • January 2001 (Revised January 2004)
      • Case

      Ninth House: e-Learning Software

      By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
      Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
      Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Information Technology Industry; Information Technology Industry; San Francisco
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      Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
      • January 2001 (Revised May 2001)
      • Case

      Return Logic, Inc. (A)

      By: Richard G. Hamermesh and Michele Lutz
      Follows three graduating HBS students as they build a business-to-business Internet venture and highlights the challenges they confront in structuring financing terms with venture capitalists. Requires students to carefully read a six-page term sheet to identify which... View Details
      Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship
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      Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (A)." Harvard Business School Case 801-167, January 2001. (Revised May 2001.)
      • January 2001 (Revised May 2001)
      • Case

      Return Logic, Inc. (B)

      By: Richard G. Hamermesh and Michele Lutz
      Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details
      Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics
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      Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (B)." Harvard Business School Case 801-168, January 2001. (Revised May 2001.)
      • January 2001
      • Teaching Note

      ZEFER: Building and Positioning an e-Business Consulting Company TN

      By: Richard L. Nolan and George Francis Westerman III
      Keywords: Product Positioning; Internet and the Web; Business Ventures; Consulting Industry
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      Nolan, Richard L., and George Francis Westerman III. "ZEFER: Building and Positioning an e-Business Consulting Company TN." Harvard Business School Teaching Note 301-090, January 2001.
      • January 2001 (Revised April 2001)
      • Teaching Note

      Lawyers & Leases TN

      By: Richard G. Hamermesh and Michele Lutz
      Teaching Note for (9-801-166). View Details
      Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry
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      Hamermesh, Richard G., and Michele Lutz. "Lawyers & Leases TN." Harvard Business School Teaching Note 801-353, January 2001. (Revised April 2001.)
      • 2001
      • Article

      Online-Marketing-Controlling

      By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
      Keywords: Internet and the Web; Marketing
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      Kracklauer, Alexander, D. Quinn Mills, Olaf Passenheim, and Dirk Seifert. "Online-Marketing-Controlling." Markt: Journal für Marketing 40, no. 4 (2001): 151–158.
      • winter 2001
      • Article

      Product-Development Practices That Work: How Internet Companies Build Software

      By: A. D. MacCormack
      Keywords: Product; Research and Development; Internet and the Web; Applications and Software
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      MacCormack, A. D. "Product-Development Practices That Work: How Internet Companies Build Software." MIT Sloan Management Review 42, no. 2 (winter 2001): 75–84.
      • December 2000
      • Background Note

      Internet Access Providers

      By: Thomas R. Eisenmann and Daniel Green
      Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details
      Keywords: Business Model; Internet; Web Services Industry
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      Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
      • 2000
      • Chapter

      E-Business Models: Making Sense of the Internet Business Landscape

      By: L. M. Applegate
      Keywords: Business Model; Internet and the Web; Business Ventures; Internet and the Web
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      Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers, edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.
      • November 2000 (Revised December 2001)
      • Case

      Alibaba.com

      By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
      This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details
      Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Information Technology Industry; Information Technology Industry; Hangzhou; Europe; United States
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      McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "Alibaba.com." Harvard Business School Case 301-047, November 2000. (Revised December 2001.)
      • November 2000 (Revised July 2001)
      • Case

      Intuit QuickBooks

      By: Rajiv Lal and Punima P Kochikar
      Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
      Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
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      Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
      • November 2000 (Revised December 2000)
      • Background Note

      Online Content Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
      Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
      • November 2000 (Revised January 2003)
      • Case

      Yahoo!'s Stock-Based Compensation

      By: Paul M. Healy and Jacob Cohen
      Amy Maislos, an investor in Internet and technology companies, was excited to read that Yahoo! had reported a positive net income for 1998 operations. During the late 1990s, stock prices of Internet companies had risen rapidly even though most companies were reporting... View Details
      Keywords: Stock Options; Internet and the Web; Financial Statements; Corporate Disclosure; Business Earnings; Earnings Management; Information Technology Industry
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      Healy, Paul M., and Jacob Cohen. "Yahoo!'s Stock-Based Compensation." Harvard Business School Case 101-059, November 2000. (Revised January 2003.)
      • November 20, 2000
      • Article

      Untangling the Value of Web Companies

      By: Sunil Gupta and Donald R. Lehmann
      Keywords: Value; Internet and the Web; Business Ventures
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      Gupta, Sunil, and Donald R. Lehmann. "Untangling the Value of Web Companies." Part 8. Financial Times, Mastering Management Supplement (November 20, 2000). (Reprinted in Mastering Management 2.0 (2001). Financial Times/Prentice Hall.)
      • November 2000
      • Case

      Model E: An Incubated Enterprise

      By: Myra M. Hart
      Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are... View Details
      Keywords: Business Model; Transformation; Entrepreneurship; Human Resources; Problems and Challenges; Internet and the Web
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      Hart, Myra M. "Model E: An Incubated Enterprise." Harvard Business School Case 801-257, November 2000.
      • November 2000 (Revised May 2002)
      • Case

      Oracle Corporation

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details
      Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Web Services Industry; Web Services Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Oracle Corporation." Harvard Business School Case 601-043, November 2000. (Revised May 2002.)
      • November 2000 (Revised November 2005)
      • Case

      Tellme Networks, Inc.

      By: Thomas R. Eisenmann and Nicole Tempest
      Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details
      Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Technology Industry; Technology Industry
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      Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
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