User Generated Content - Publications - Faculty & Research

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

field his generation should focus on, the field that would shape the future. Today's advice for aspiring graduates is also a single word: "software." In a sweeping Wall Street Journal article last summer, Netscape founder Marc... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

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Baker Library Collections | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user base but also View Details

Keywords: Martha Lagace

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

wins were more frequently associated with the positive emotions and intrinsic motivation that in turn generated the creativity needed to develop innovative approaches to problems. That doesn't mean that managers don't have some control... View Details

Keywords: by Michael Blanding

01 Dec 2017
News

Ask the Expert: Human Intelligence

algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details

Keywords: April White

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

The Soda X wireless window would allow consumers to access an individually tailored list of products and services anywhere, anytime. It would be a natural community-building device and would define users even as it attracted them. By... View Details

Keywords: by Nitin Nohria & Marty Leestma

09 Aug 2017
Blog Post

"A Balance Between Autonomy and Resources to Help Me Learn."

different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” and as an associate at an energy analytics... View Details

Keywords: Manufacturing

Profile

Annora Wang

after I left, entertainment remained in the back of my mind. How did HBS influence your ambitions? When I applied to HBS, I knew I wanted to go into general management, and I knew that I wanted to go into a consumer-facing industry. I... View Details

Keywords: Entertainment / Media

01 Jun 2024
News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

and written about Apple for the last decade, generating several case studies. His latest case, Apple Computer 2004, co-written with research associate Debbie Freier, was recently published by Harvard Business School Publishing. Yoffie sat... View Details

Keywords: by Sean Silverthorne

01 Mar 2015
News

Ink

take a product designer’s approach, determining what job it is that users are trying to “hire” their product to do. From a student’s perspective, education’s job is to make them feel successful and to have fun with friends. Traditional... View Details

Keywords: Sean Silverthorne; Arts, Entertainment; Publishing Industries (except Internet); Information

24 Oct 2013
News

Searching for a Better Society

"Lots of companies were buying the same products for different prices, and we were trying to make it more transparent. The problem was that the product users did not want transparency. We approached it like consultants, but I learned that... View Details

Keywords: Robert S. Benchley; Management, Scientific, and Technical Consulting Services; Professional Services

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Staff Directory | Baker Library

assigns stories and works collaboratively with a team of freelance writers to shape HBS faculty research into clear and actionable articles for leaders. Avery specializes in business news content for WK, leading the publication’s coverage... View Details

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Credits - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Content Credits All intellectual content on this site is reproduced from the 1986 Baker Library print publication Coin and Conscience: Popular Views of Money, Credit and Speculation: Sixteenth through... View Details

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Demo Day | New Venture Competition

(MBA 2025) Saga is a platform that allows creators to legally license AI-generated popular IP characters and assets, enabling them to produce high-quality content while giving IP owners a new, controlled revenue stream in the View Details

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

whole new generation is being encouraged to think of news not as something which goes with toast and marmalade, but as something which is critical to performance." The news and media leaders in this new environment, said Job, will... View Details

Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting

04 Sep 2019
News

In My Humble Opinion: Status Update

“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details

Keywords: Julia Hanna

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Bibliography - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

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Working with Spaces, Files & Folders - Research Computing Services

should have access to these directories. This is the responsibility of the primary HBS faculty member. Do not dump the contents of your laptop or desktop in your home or project spaces as a backup. Please consider solutions like Dropbox,... View Details

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Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School