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  • TeachingInterests

Investing for Impact

By: Archie L. Jones

The Field Course: Investing for Impact was born out of the efforts of HBS students and faculty in the spring of 2020 and offered for the first time in fall semester of 2021.

This course seeks to help students understand why certain... View Details

  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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  • Career Coach

Celia Chen

Having worked at McKinsey for 5 years in fintech and consumer/retail industries and Amazon as a senior product manager responsible for launching a new service, Celia is happy to speak to students interested in any of the fields. She can share her View Details
  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

of well-designed business experiments can address new and unknown markets. In contrast, running experiments where early product prototypes are shown to customers can address need uncertainty. Q: How should... View Details
Keywords: by Wendy Guild
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

analyze and critique, and, therefore, the designers of society’s big data infrastructure, whether human or machines, play an unacknowledged legislative function of great consequence. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • Program

Owner/President Management

months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that will boost your leadership skills—and the value of your enterprise. Key Benefits Whether you seek a broader global... View Details
  • Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details
Keywords: Emerging Markets; Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Manufacturing
  • Program

Developing Yourself as a Leader—Virtual

connection, our programs reflect the input and experience of tens of thousands of participants. When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning View Details
  • November 2021
  • Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details
Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis
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  • March 2020
  • Article

A Revolution in Economics? It's Just Getting Started...

By: Shawn A. Cole, William Pariente and Anja Sautmann
We have each experienced thrills and pain while supporting the mission of the Abdul Latif Jameel Poverty Action Lab, which facilitated many of the experiments described in the 2019 Nobel Prize citation. J-PAL in many ways seeks to fulfill what Angrist and Pischke... View Details
Keywords: Randomized Control Trials; Economics; Research; Innovation and Invention
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  • July 2024
  • Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
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  • 2016
  • Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching note for case 314029. Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in... View Details
Keywords: Health Care; Health Care Education; Insurance Companies; Military; Leadership Skills; Health Care and Treatment; Education; Insurance; Business Startups; Information Technology; Applications and Software; Change Management; Health Industry; Information Technology Industry
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  • February 2020
  • Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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  • Program

Senior Executive Leadership Program—India

take your leadership skills and your career to the next level. You will become a stronger leader who can design competitive strategies in a global context, promote continuous innovation, and overcome obstacles to growth. Key Benefits... View Details
  • Blog

Exceptional Learning—Wherever You Are

Can a virtual learning experience be as dynamic, energetic, and powerful as a classroom session? With its Live Online Classroom, HBS proves that the answer is a resounding yes. Through an initiative that started long before COVID-19... View Details
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

resolve internal conflicts. In the Negotiations course, students not only analyze a number of case studies, but also participate in a series of negotiation exercises that give them hands-on practice with a variety of deal-making scenarios, allowing them to View Details
Keywords: by Dina Gerdeman; Education
  • 26 Nov 2013
  • First Look

First Look: November 26

find that GPs are associated with higher expected acquisition premiums and that this association is at least partly due to the effect of GPs on executive incentives. However, we also find that firms that adopt GPs experience negative... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Evidence from a Natural Experiment Authors:Cohen, Alma, and Charles C.Y. Wang Abstract This paper examines whether staggered boards reduce firm value or are merely associated with it due to the tendency of low-value firms to maintain... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2020
  • Working Paper Summaries

The Effects of Hierarchy on Learning and Performance in Business Experimentation

Keywords: by Sourobh Ghosh, Stefan H. Thomke, and Hazjier Pourkhalkhali
  • 15 Aug 2019
  • Blog Post

The Social Enterprise Initiative at HBS

is a necessity; every top business school has a center focused on this field.   SEI is inherently cross-sector. In the first year at HBS, 29% of students have prior experience with social enterprise coming into the program. And there are... View Details