Publications

Find at Harvard

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Sports Industry; Sports Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

a social impact mission. Having a social mission is not the only way that entrepreneurs can connect with potential investors and employees. Communities based around a sport or a common connection such as a university can also be a rich... View Details

Keywords: by Michael Blanding; Financial Services

05 Dec 2005
What Do You Think?

Is Growth Good?

spiritual growth, growth in top-level sporting teams, and so on." Angelo Giovas goes even further in suggesting that "the key is not more outward growth (which, as was pointed out in the article, has its limits) but more inward... View Details

Keywords: by James Heskett

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Studio vs. Accelerator New approach to accelerating the development of innovation through corporate venturing by creating partnerships between startup venture and established corporations through the launch of the Global Sports Venture... View Details

Keywords: Dina Gerdeman

16 Feb 2012
Op-Ed

Nitin Nohria: Why US Competitiveness Matters

that our friends abroad cheer for America with foreboding and pessimism, the way sports fans nervously pull for a team whose lead is slimming and whose energy is fading. These outsiders recognize that the system of democratic capitalism... View Details

Keywords: by Nitin Nohria

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event is not, once he owns it, willing... View Details

Keywords: by James Heskett

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

live TV, the play might soon reappear on a sports network's Twitter feed. According to Brown, users' attention spans are somewhat proportional to the size of the screens they use. That means they're less willing to sit through an... View Details

Keywords: by Carmen Nobel; Advertising

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

professional sports a "legitimate" career path in Asian-American families? Or how many Asian-American families might steer their children away from basketball because they see it as a "black" thing? Or to what extent... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

28 Aug 2012
First Look

First Look: August 28

masculine leadership position compared to Whites. Study 6 analyzed the NCAA Student-Athlete Ethnicity Report and found Blacks were more heavily represented in masculine versus feminine sports relative to Asians. These studies demonstrate... View Details

Keywords: Sean Silverthorne

24 May 2004
Research & Ideas

Becoming an Ethical Negotiator

negotiator might answer this question differently for him- or herself? A: Think about a simple case that was reported a few years ago. The owner of a sports memorabilia shop had to leave for a few hours so he asked an inexperienced friend... View Details

Keywords: by Martha Lagace

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

say, can be helpful — an approach that did wonders for a group at Nissan Design International when it was in the final throes of plans for the automaker's Pathfinder sport utility vehicle. No matter what form the incubation period takes,... View Details

Keywords: by Laurie Joan Aron

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

two new lines of business to complement the two current lines of men's shoes and men's outdoor clothing: A new LOB of men's casual clothing. A new LOB focused on sporting goods: clothing, athletic shoes, and equipment. Achieve... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

01 Feb 2011
First Look

First Look: Feb. 1

Publisher's Link: http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470392509.html How to Catch a Tiger: Understanding Putting Performance on the PGA TOUR Authors:Douglas Fearing, Jason Acimovic, and Stephen C. Graves Publication:Journal of Quantitative Analysis... View Details

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

pricing. Hedge fund firms often hired the duo for speaking engagements, which led to informal post-speech chats with various fund managers, many of whom also sported PhDs. Cohen and Malloy found that these social exchanges went especially... View Details

Keywords: by Carmen Nobel; Financial Services

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

I saw in studying winning streaks and losing streaks in sports as well as businesses and nations, it’s easy to appear united when your team is winning. Divisiveness tends to characterize losing streaks, in which people try to hold on to... View Details

Keywords: by Sean Silverthorne

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry

April 1994
Supplement

Planet Reebok (B)

By: John A. Quelch

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom

October 1984
Case

NIKE (F): The Apparel Division

Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered. View Details

Keywords: Strategic Planning; Business Divisions; Management Teams; Business Strategy; Sports Industry; Sports Industry