Publications

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

Leemore Dafny is the Bruce V. Rauner Professor of Business Administration and the Mary Ellen Jay and Jeffrey Jay Fellow at the Harvard Business School, and Professor of Public Policy at the Harvard Kennedy School. Dafny is an applied microeconomist whose... View Details

Keywords: health care

Research Summary

Financial Innovation and Financial Crisis in Historical Perspective

By: David A. Moss

This line of research aims to inform our understanding of modern financial challenges and vulnerabilities by reexamining important financial innovations and financial crises of the past, with particular but not exclusive attention to U.S. financial history. View Details

September 1992 (Revised January 2002)
Case

Chrysler: Iacocca's Legacy

By: Nitin Nohria and Sandy Green

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Manufacturing Industry

Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

6 PM – 8 PM EDT, 06 Jun 2019
Career Events

Connect with HBS in Miami: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM CDT, 04 Jun 2019
Career Events

Connect with HBS in Nashville: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM MDT, 01 May 2019
Career Events

Connect with HBS in Salt Lake City: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

2010
Chapter

Identity-Based Leader Development

By: Scott Snook, Herminia Ibarra and Laura Ramo

Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that... View Details

Keywords: Leadership Development; Identity; Transition; Transformation; Perspective; Managerial Roles; Business Processes; Personal Development and Career

Keywords: Steel

February 2017 (Revised February 2022)
Background Note

Creating and Sustaining Competitive Advantage

By: Eric Van den Steen

This note gives students a systematic and comprehensive framework for analyzing and developing competitive advantage. It pays explicit attention to both creating and sustaining advantage and considers both alignment and assets as sources of advantage. View Details

Keywords: Scope; Scale; Competitive Dynamics; Value Proposition; Bargaining Power; Competitive Advantage; Assets; Alignment; Business Strategy; Design