Publications

Publications

Filter Results: (852) Arrow Down
Filter Results: (852) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 31 of 852 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
Keywords: by Michael Blanding; Consumer Products
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

Dates interface was actually a project out of the MIT Media Lab from its Sociable Media Group. "It was a nice tool," Frost says. "It allows for real-time interaction; it has a cute interface... View Details
Keywords: by Martha Lagace; Publishing
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

for work, entertainment, and shopping. As hubs proliferate and expand their reach, the danger is that they will exacerbate economic inequality and threaten social stability. It is thus incumbent on all stakeholders—traditional companies,... View Details
Keywords: Carmen Nobel
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
Related
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

Knowledge Sharing at REMA 1000 (B) Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate View Details
Keywords: Dina Gerdeman
  • 26 Nov 2013
  • First Look

First Look: November 26

increase the impact of a mailed communication on conversion rates to lower-cost, therapeutically equivalent medications, even when the testimonial is presented as coming from a more socially proximate peer. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

you’ll be talking amongst yourselves.” About the Author Danielle Kost is senior editor at HBS Working Knowledge. [Image: ColobusYeti] Related Reading: Professional Networking Makes People Feel Dirty How Entrepreneurs Can Turn Lead Into Gold Will Startup Fishbowl Become... View Details
Keywords: by Danielle Kost
  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
Related
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local... View Details
Keywords: by Danielle Kost; Retail
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

the importance of those issues, allocating more resources, and disclosing more metrics. That's why you also see an increasing number of investors that are focusing their efforts on those issues.” About the Author Kristen Senz is s a writer and View Details
Keywords: by Kristen Senz; Financial Services
  • 19 Jun 2012
  • First Look

First Look: June 19

alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities and pitfalls that await big brands when... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

of The Bridgespan Group, a not-for-profit strategic consulting firm dedicated to nonprofits. Bradach spoke to an audience at Harvard Business School on January 21, 2004 as part of the Social Enterprise Faculty Seminar Series. Today's... View Details
Keywords: by Manda Salls
  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

contingency that there might be failure. It appears that Boeing did not do that and thus did not gain the benefit of external innovation. Second, my read of the situation from media reports is that Boeing kept a very long arm's-length... View Details
Keywords: by Sean Silverthorne; Technology
  • June 2025
  • Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics
Related
  • February 2019
  • Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
Related
  • 07 Jun 2011
  • First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, View Details
Keywords: Sean Silverthorne
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author Kristen Senz is a writer and View Details
Keywords: by Kristen Senz; Financial Services
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

kinwun Summing Up: What are the Earmarks of a “New Economy?” Responses to this month’s column rightly focused on the need for measures and standards before deciding whether we are entering an era of social and economic change as... View Details
Keywords: by James Heskett

Are you looking for?

→Search All HBS Web