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Show Results For
- All HBS Web
(1,497)
- People (10)
- News (411)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
- Web
Podcast - Business & Environment
impact investing is agriculture is helping smallholder farmers build climate resilience. Jacqueline shares insights from two decades of investing in poverty alleviation that includes climate resilience and adaptation social enterprises... View Details
- March 2010 (Revised October 2010)
- Case
The Huffington Post
By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron
In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details
Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry
Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
social media. “In any organization, you want to make the moral and material coexist.” In a recent paper, Lakshmi Ramarajan, associate professor of business administration at Harvard Business School, and Erin Reid, a professor at McMaster... View Details
Keywords: by Scott Van Voorhis
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of online advertising in various... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke... View Details
Keywords: Sean Silverthorne
- October 2011 (Revised May 2015)
- Case
The American Repertory Theater
By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson
When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details
Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America
Deshpande, Rohit, Allen S. Grossman, and Ryan Johnson. "The American Repertory Theater." Harvard Business School Case 512-026, October 2011. (Revised May 2015.)
- June 2024
- Case
Metub: Scaling Influence beyond Vietnam
By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12... View Details
Keywords: Martha Lagace
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s... View Details
- Web
Leverage LinkedIn - Alumni
tool will enable you to: Receive an objective score on your resume based on recruiter criteria Review line-for-line targeted feedback on your resume Re-upload your resume up to 10 times to track improvement Past Program Resources Harnessing View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and... View Details
- Person Page
Positions
dollarDEX (1998-2007)
Retired chief executive, non-executive chairman
One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
After sexual abuse allegations against Harvey Weinstein ignited the #MeToo movement on social media, Hollywood producers began hiring more female film writers than they did before the scandal, new research finds. What's more, producers... View Details
- August 2020
- Teaching Note
Sesame Workshop (C): Mission Critical Responses to Global and National Crises
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
- 01 Dec 2023
- News
Thinking Ahead
that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,” the oldest of tennis's four Grand Slams, the AELTC prided itself on tradition and... View Details
Keywords: Sean Silverthorne
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts... View Details
Keywords: by Carmen Nobel
- 29 Jul 2019
- Research & Ideas
How Companies Benefit When Employees Work Remotely
experienced examiners before moving away. About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. Ailyn Pestana, junior designer and photo... View Details
Keywords: by Kristen Senz