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  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

assets, including customer relationships; innovative products and services; high-quality and responsive operating processes; skills and knowledge of the workforce; the information technology that supports the workforce and links the firm... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

Internalization of advertising services is much more widespread than has hitherto been appreciated and varies widely across industries. To explain this variation, we draw on concepts from research on scale economies and transaction costs... View Details
Keywords: Martha Lagace
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