Publications

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February 2018
Supplement

Qualtrics (B)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

Fall 2019
Article

Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals

By: Kyle Myers and Mark Pauly

We examine trends in the productivity of the pharmaceutical sector over the past three decades. Motivated by Ricardo’s insight that productivity and rents are endogenous to demand when inputs are scarce, we examine the industry’s aggregate R&D production function.... View Details

Keywords: Innovation; Productivity; Pharmaceuticals; Innovation and Invention; Performance Productivity; Pharmaceutical Industry

SSRN

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March 1998 (Revised April 1998)
Case

Lehigh Steel

By: V.G. Narayanan and Laura Donohue

Lehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead... View Details

Keywords: Measurement and Metrics; Product; Cost; Activity Based Costing and Management; Profit; Accounting; Corporate Finance; Steel Industry

March 2010 (Revised March 2014)
Case

Roll Back Malaria and BCG: The Change Initiative

By: Nava Ashraf, Rachel Gordon and Catherine Ross

Roll Back Malaria, a global partnership dedicated to fighting malaria has not met its founders' expectations of effectively combatting malaria. In 2005, after several internal evaluations, RBM leadership has decided to engage the Boston Consulting Group to work on a... View Details

Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry

30 Nov 2015
News

Five Ways to Give Better Gifts (Backed by Science)

29 Jun 2021
News

Procter & Gamble’s Lean Innovation Transformation

The CTO to VP Engineering Fork

There comes a time in every scaling tech start-up’s life when an engineering team begins to show signs of needing help. The symptoms can include lost velocity in releasing new products/features, attrition or morale issues, fragile code or lack of innovation. I... View Details

March 2014 (Revised September 2017)
Case

salaUno: Eliminating Needless Blindness in Mexico

By: Richard Hamermesh, Regina Garcia Cueller and Valeria Moy

In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its... View Details

Keywords: Medical Services; Developing Countries; Developing Markets; Health Care Industry; Health Services; Healthcare Ventures; Healthcare Startups; Health Care and Treatment; Health; Business Startups; Developing Countries and Economies; Growth and Development Strategy; Health Industry; Mexico; Mexico City

November 2003 (Revised December 2003)
Case

Enabling Business Strategy with IT at the World Bank

By: F. Warren McFarlan and Brian DeLacey

World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details

Keywords: Information Infrastructure; Globalized Economies and Regions; Information Technology; Global Strategy; Business Strategy; Banks and Banking; Banking Industry

23 Aug 2021
News

New Chair of 205-Year-Old Swire Looks to China for Growth

08 May 2020
News

Which Covid-19 Data Can You Trust?

18 Mar 2022
Video

Assistant Professors Natalia Rigol and Benjamin Roth: Empower

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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December 2019 (Revised November 2021)
Course Overview Note

The Entrepreneurial Manager: Spring 2022

By: Mitchell Weiss and Benjamin Henkes

This is the course overview note for “The Entrepreneurial Manager,” taught in the first year at Harvard Business School. Students will learn how to be opportunity-driven managers and how to lead under uncertainty. They'll learn how to identify opportunities, how to... View Details

Keywords: Entrepreneurial Management; Entrepreneurship; Management

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

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January 19, 2024
Article

Value-Based Health Care Can Transform the Treatment of Patients with Substance Use Disorder

By: Robert S. Kaplan and Sarah E. Wakeman

U.S. overdose deaths currently exceed 100,000 per year. New facilities, known as bridge clinics, are broadening access to high-quality care by offering outpatient substance use disorder (SUD) treatment with few access barriers. But many of the critical services offered... View Details

Keywords: Health Care and Treatment; Cost; Adoption

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July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry

Research Summary

Energy Strategy

By: Forest L. Reinhardt

Forest L. Reinhardt is writing cases and other materials on the strategic problems and opportunitites faced by firms in the energy industry. Significant economies of scale and scope, combined with rapid technological change, present firms in the industry with a... View Details

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)