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  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
  • March 2010 (Revised July 2010)
  • Case

The Economist

By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez
In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details
Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom
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Oberholzer-Gee, Felix, Bharat N. Anand, and Lizzie Gomez. "The Economist." Harvard Business School Case 710-441, March 2010. (Revised July 2010.)
  • November 1999 (Revised October 2009)
  • Case

Virtualis Systems (A)

By: Jay O. Light and Michael J. Roberts
Describes a second-year MBA's attempts to make money for a fledgling Web-hosting business. As the case ends, he must both sort out the company's business model and financing needs, as well as select from an array of financing and acquisition alternatives. View Details
Keywords: Mergers and Acquisitions; Business Model; Business Startups; Financial Strategy; Financing and Loans; Web Services Industry
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Light, Jay O., and Michael J. Roberts. "Virtualis Systems (A)." Harvard Business School Case 800-003, November 1999. (Revised October 2009.)
  • June 2008
  • Case

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details
Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition
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Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
  • August 2014
  • Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
  • November 2022 (Revised December 2024)
  • Case

Hugging Face (A): Serving AI on a Platform

By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman
It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details
Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Technology Industry; United States
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Greenstein, Shane, Daniel Yue, Sarah Gulick, and Kerry Herman. "Hugging Face (A): Serving AI on a Platform." Harvard Business School Case 623-026, November 2022. (Revised December 2024.)
  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
  • September 2003
  • Case

Growing Up in China: The Financing of BabyCare Ltd.

By: Mihir A. Desai and Mark Veblen
The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details
Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China
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Desai, Mihir A., and Mark Veblen. "Growing Up in China: The Financing of BabyCare Ltd." Harvard Business School Case 204-029, September 2003.
  • February 2021
  • Tutorial

What is AI?

By: Tsedal Neeley
This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details
Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods
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Neeley, Tsedal. What is AI? Harvard Business School Tutorial 421-713, February 2021. (https://hbsp.harvard.edu/product/421713-HTM-ENG?Ntt=tsedal%20neeley%20what%20is%20ai.)
  • May 2011
  • Background Note

Scale Effects, Network Effects, and Investment Strategy

By: Willy Shih
This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details
Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy
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Shih, Willy. "Scale Effects, Network Effects, and Investment Strategy." Harvard Business School Background Note 611-082, May 2011.
  • Teaching Interest

Overview

Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research... View Details
Keywords: A/B Testing; AI; AI Algorithms; AI Creativity; Algorithm; Algorithm Bias; Algorithmic Bias; Algorithmic Fairness; Algorithms; Analytics; Application Program Interface; Artificial Intelligence; Causality; Causal Inference; Computing; Computers; Data Analysis; Data Analytics; Data Architecture; Data As A Service; Data Centers; Data Governance; Data Labeling; Data Management; Data Manipulation; Data Mining; Data Ownership; Data Privacy; Data Protection; Data Science; Data Science And Analytics Management; Data Scientists; Data Security; Data Sharing; Data Strategy; Data Visualization; Database; Data-driven Decision-making; Data-driven Management; Data-driven Operations; Datathon; Economics Of AI; Economics Of Innovation; Economics Of Information System; Economics Of Science; Forecast; Forecast Accuracy; Forecasting; Forecasting And Prediction; Information Technology; Machine Learning; Machine Learning Models; Prediction; Prediction Error; Predictive Analytics; Predictive Models; Analysis; AI and Machine Learning; Analytics and Data Science; Applications and Software; Digital Transformation; Information Management; Digital Strategy; Technology Adoption
  • 04 Apr 2011
  • Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

panel discussion held at Harvard Business School, where several experts talked about how to treat the troubled industry at a time when the year-old Health Care and Education Reconciliation Act of 2010 is still in its relative infancy.... View Details
Keywords: by Carmen Nobel; Health
  • 10 Aug 2017
  • Cold Call Podcast

Pal's Sudden Service: Taking Fast Food to the Next Level

Keywords: Re: Gary P. Pisano; Food & Beverage
  • September 2000 (Revised November 2002)
  • Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
  • February 2001 (Revised December 2010)
  • Case

Kenan Systems

By: Joseph L. Bower, James Weber and Sonja Ellingson Hout
Kenan Sahin has built a very successful company using a unique business model and a unique organization and culture. Success has brought important risks, but logical options such as sale, partnering, or going public threaten the culture and hence the business. View Details
Keywords: Business Model; Innovation and Management; Growth and Development Strategy; Risk Management; Organizational Culture
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Bower, Joseph L., James Weber, and Sonja Ellingson Hout. "Kenan Systems." Harvard Business School Case 301-101, February 2001. (Revised December 2010.)
  • 2017
  • Working Paper

Self-Employment Dynamics and the Returns to Entrepreneurship

By: Eleanor W. Dillon and Christopher T. Stanton
Small business owners and others in self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to pay in a single year. This... View Details
Keywords: Self-employed; Small Business; Business Earnings; Entrepreneurship; Ownership; Compensation and Benefits
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Dillon, Eleanor W., and Christopher T. Stanton. "Self-Employment Dynamics and the Returns to Entrepreneurship." Harvard Business School Working Paper, No. 17-022, September 2016. (Revised March 2018.)
  • September 2007 (Revised February 2010)
  • Case

Compass Box Whisky Company

Compass Box Whisky Company is facing a changing supply situation and is evaluating switching to a business model with high inventory and long lead times. The company must consider what the change will mean for operations, risk, and measuring profitability. View Details
Keywords: Financial Statements; Business Model; Profit; Product; Supply Chain; Organizational Change and Adaptation; Risk and Uncertainty
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Autrey, Romana L., and Devin M. Shanthikumar. "Compass Box Whisky Company." Harvard Business School Case 108-032, September 2007. (Revised February 2010.)
  • December 2017 (Revised February 2021)
  • Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details
Keywords: Mergers & Acquisitions; Value Drivers; Discounted Cash Flow (DCF); Dairy Industry; Corporate Scope; Consumer Goods; Iconic Brands; Bidding Strategy; Cross Border; Financing; Mergers and Acquisitions; Valuation; Value Creation; Diversification; Business Divisions; Corporate Finance; Capital Structure; Food; Bids and Bidding; Consumer Products Industry; Food and Beverage Industry; Australia; United States
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Esty, Benjamin C., and Lauren G. Pickle. "Bega Cheese: Bidding to Bring Vegemite Back Home." Harvard Business School Case 218-001, December 2017. (Revised February 2021.)
  • January 2011 (Revised June 2011)
  • Case

Intellectual Property Intermediaries

By: Andrei Hagiu
During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details
Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry
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Hagiu, Andrei. "Intellectual Property Intermediaries." Harvard Business School Case 711-486, January 2011. (Revised June 2011.)
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

indirect materials, which are primarily downward auctions. Although, there are some market situations where you would use an upward auction just to have people bid on certain kinds of pricing. Basically, we've evolved our business View Details
Keywords: by Staff; Web Services; Technology
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