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  • September 2020 (Revised June 2023)
  • Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised June 2023.)
  • September 2020 (Revised July 2022)
  • Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

Immigration will be a central issue in the upcoming US presidential election, just as it motivated the recent snap elections in France. After all, the number of migrants rose 27 percent to 281 million globally in 2020, compared with 2010, according to United Nations... View Details
Keywords: by Marco Tabellini
  • 29 Oct 2013
  • First Look

First Look: October 29

race throughout France. He verbally thrashed, bullied, and threatened legal action against riders, journalists, race officials, and anyone else who had suggested he had cheated. This case explores... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

us with management responsibilities who feel that we are losing the communications race and missing out on a growing part of the "action" in our organizations? In the past, given the snail's pace of tech change, we could wait... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

campaign ads were found to be more effective among nonpartisan voters, who had not developed a strong affinity for either party. It was also learned that TV advertising may not be a deterministic factor when one party has a big advantage, but it was found to be... View Details
Keywords: by Dina Gerdeman
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=4045 Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race Authors:Michael I. Norton, Joseph A. Vandello, Andrew Biga, and John M. Darley Periodical:Social... View Details
Keywords: Martha Lagace
  • 20 Jan 2003
  • Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

important in the U.S. system. There is extraordinary freedom for business and other actors to race ahead, while at the same time, a range of stakeholders can question, claim their share, or put up guardrails around that headlong rush... View Details
Keywords: by Garry Emmons
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

added: “China has surplus trade with the world and the US has a deficit trade balance As such, the US lost the race several years ago.” In the same tone, Salvatore posed a question for us: “Leadership in global trade is as fluid as... View Details
Keywords: by James Heskett
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

speculates about whether Microsoft or Adobe would be better positioned to establish the dominant ebook standard. The possibility that the world’s biggest bookstore might eventually win that race hadn’t dawned on me. Social networks. We’d... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 27 Jan 2016
  • Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

actually did a really good job in predicting their choice in the high-stakes setting,” Minor says. “It just convinced me more that yes, when you look at the portfolio and investment choices of people, you really are seeming to capture some stable, individual... View Details
Keywords: by Roberta Holland
  • 06 Aug 2013
  • First Look

First Look: August 6

style game of asking yes-or-no questions about a group of faces pictured, half white and half African-American. The authors suggest that people's discomfort and avoidance of referring to race imposes costs in terms of information... View Details
Keywords: Anna Secino
  • April 2022
  • Case

Marsha Simms: Trailblazer in Corporate Law

By: Robin Ely, Boris Groysberg, Colleen Ammerman and Olivia Hull
Follows the journey of lawyer Marsha Simms from her childhood in racially-segregated St. Louis to the upper echelons of the New York legal community. Describes her education, career choices, accomplishments, and setbacks. Highlights significant moments such as her... View Details
Keywords: Leadership; Career; Career Management; Diversity; Inclusion; Equity; Gender; Race; Corporate Finance; Law; Leadership Development; Personal Development and Career; Relationships; Power and Influence; Social and Collaborative Networks; Status and Position; Social Issues; Legal Services Industry; United States; New York (state, US)
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Ely, Robin, Boris Groysberg, Colleen Ammerman, and Olivia Hull. "Marsha Simms: Trailblazer in Corporate Law." Harvard Business School Case 422-012, April 2022.
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Business School Case 718-005 Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a... View Details
Keywords: Dina Gerdeman
  • 04 Jun 2013
  • First Look

First Look: June 4

race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption. In particular, one of the critical tasks in marketing new innovations is predicting... View Details
Keywords: Sean Silverthorne
  • 30 Mar 2010
  • First Look

First Look: March 30

disproportionately affected by international financial integration. Download the paper: http://www.hbs.edu/research/pdf/07-012.pdf Nominal versus Indexed Debt: A Quantitative Horse Race Authors:Laura Alfaro and Fabio Kanczuk Abstract The... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

design decisions, asking themselves the following questions: 1) Are we providing too much information? In many cases, the simplest, most effective change a platform can make is to withhold information such as race and gender until after a... View Details
Keywords: Carmen Nobel
  • September 2020
  • Case

The Black New Venture Competition

By: Karen Mills, Jeffrey J. Bussgang, Martin Sinozich and Gabriella Elanbeck
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for... View Details
Keywords: Startup; Start-up; Startup Financing; Startups; Start-ups; African-American Protagonist; African-american Entrepreneurs; African-american Investors; African-Americans; African-American Women; Black Leadership; Black Inventors; Black Entrepreneurs; Harvard Business School; Harvard; Business And Society; Early Stage Funding; Early Stage Finance; Technology Entrepreneurship; Discrimination; Technology Ventures; Entrepreneurial Finance; Entrepreneurial Financing; Business Plan; Business Startups; Business Ventures; Financing and Loans; Business Growth and Maturation; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition; Technology Industry
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Mills, Karen, Jeffrey J. Bussgang, Martin Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Case 821-029, September 2020.
  • October 2021
  • Supplement

Diversifying P&G's Supplier Base (B)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
This (B) case accompanies the (A) case of the same title. View Details
Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio
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Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (B)." Harvard Business School Supplement 622-029, October 2021.
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