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Show Results For
- All HBS Web
(1,266)
- People (2)
- News (340)
- Research (785)
- Events (3)
- Multimedia (6)
- Faculty Publications (314)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
customers are encouraged to trade down to lower margin merchandise or services, or just become so confused that they won't buy. It is difficult enough to compete with others; do not compete with yourself! By and large, simple product... View Details
Keywords: by Benson P. Shapiro
- 20 Jan 2023
- News
Free Spirits
a beginning, a middle, and a finish. Their ready-to-drink cocktails are naturally low in sugar and calories (less than 2 grams and 35 calories). They are bottled and labeled with a sense of sophistication that would feel right at home on any elegant bar cart. With its... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
social distancing measures to keep the operations running and their employees safe. In addition to the use of PPE and temperature checks, PetFoodCo applied social distancing by parceling production workers into small teams that could run... View Details
- 02 Aug 2016
- First Look
August 2, 2016
the methodology used to allocate fixed costs on strategic decisions, such as eliminating product lines or firm segments. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/116047-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
magnitude." In a world made much smaller and more homogeneous by communications technology, Levitt drew a line between the multinational company, which adjusts its products and practices from country to... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to suggested View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The... View Details
Keywords: by Martha Lagace
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon Talbot identified a gap in the... View Details
Keywords: Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
In Study 2 we examined whether the sequential order of the integration condition matters. In line with our prediction, we found that integration worked best when unconscious thought followed conscious thought. Teaching Leadership:... View Details
Keywords: Carmen Nobel
- 21 May 2013
- First Look
First Look: May 21
http://hbr.org/search/113094-PDF-ENG Harvard Business School Case 613-031 Microsoft Server & Tools In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing, and highly profitable on the strength of traditional packaged View Details
Keywords: Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for... View Details
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details
Keywords: Consumer Products / Retail
Naomi Sims
sales soon took off and reached a level of $5 million in the first year. A few years later, Sims branched out into the cosmetics industry, creating a product line specifically for black women that was also a... View Details
Keywords: Personal Care & Home Products
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- Person Page
AOM Ethno PDW 2009-2014
AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography
Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details
- 01 Dec 2011
- News
Ticktock
in 2007, the year Clocky came on the market. Nanda, who cut the original price of the clock from $50 to $39 to spur sales, knew she needed to extend the existing product line or venture into new View Details