Parking - Publications - Faculty & Research

01 Dec 1996
News

An Entrepreneurial Journey

right, so I take his word for it and buy a copy. By now, my rental's flooded I couldn't get the top up and, of course, the engine won't start. Not good. Fortunately, I'm parked across the street from a Jiffy Lube. The woman there says... View Details

01 Jun 2022
News

Blissful Thinking

standards. What we found was that the clean stores happened to have a store manager who personally stopped to pick up trash if they saw it in the parking lot on their way into the store, and that behavior was mimicked by the 500-plus... View Details

Keywords: Dan Morrell; illustration by Dan Winters

01 Dec 1997
News

Growing Together

resources are stretched very thin, we've had to become very entrepreneurial," Britt explains. "To generate income we license toy companies, retailers, and park operators to use our Sesame Street characters, and we publish are own... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

private sector or the public sector, you have to worry that people might get the wrong incentives. Those who are relieved of risk may decide to take more risk. If you've ever had a rental car where you were fully covered against damage or loss, perhaps you drove a... View Details

Keywords: by Martha Lagace; Financial Services

01 Dec 2019
News

John McArthur

ended up double parking my car. I ran through campus at full sprint to get there in time. I came tearing around a corner and barreled square into the chest of Dean McArthur. He wasn't fazed a bit. He caught me in his arms, righted me, and... View Details

Keywords: Dean

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