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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

did not apply. For all practical purposes, Musalem had only one customer for his company’s Hep C medicine: Mexico’s public health system and the National Pricing Commission that set prices annually for the... View Details
Keywords: Dina Gerdeman
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet paper. However, she said the... View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
Keywords: by Ben Rand; Technology
  • Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

product or service over time, and in satisfying customer needs more precisely and blocking competitive advances. Cases include Evernote, an online notetaking app. We will discuss the company’s reconfiguration of its product line and View Details
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google... View Details
Keywords: Dina Gerdeman
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

depending on the characteristics of the applications market. Second, giving open access to one side in a proprietary platform may lead to fewer users and developers and to lower investment, relative to a platform with closed access to both sides. Third, the structure... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its brand... View Details
Keywords: Martha Lagace
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
  • 26 Oct 2017
  • News

Can Farming Save the Planet?

SFP raises funds from individuals, foundations, and endowments to achieve its goals. The huge demand for organic goods such as corn, oats, and alfalfa, and the higher prices they command than traditionally grown crops, creates a dramatic... View Details
Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture
  • 30 Aug 2016
  • First Look

August 30, 2016

widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are... View Details
Keywords: Carmen Nobel
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

truly reintegrate into society if few firms will hire them? And, how can society—especially at a time of rising prices and low unemployment—afford to exclude the roughly one in three working Americans with criminal records from the... View Details
Keywords: by Avery Forman; Employment
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

http://www.hbs.edu/research/pdf/09-027.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
  • 27 May 2014
  • First Look

First Look: May 27

competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers'... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

strong brand, robust growth in international and domestic markets, and premium price and margins, Natura was consistently rated as one of the preferred places to work in Brazil. Its focus on social and environmental responsibility was a... View Details
Keywords: Sean Silverthorne
  • 03 Jul 2012
  • First Look

First Look: July 3

played in improving eating disorder care over time. It ends with a discussion of Schön's innovative bundled reimbursement models and challenges the reader to explore how to develop new pricing and care delivery models that encourage... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2018
  • News

Making Sense of the Modern Startup

and several years away from the Entrepreneurial Finance classrooms—launched an online version of the course through HBX, attracting students from around the globe. The experiment, as it turned out, was well worth running. He was, by his... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

(on Technology & Innovation and Management Research Methodology), the 14-volume encyclopedia now offers users a fully searchable online resource linked to the wider literature and to an associated database of handbooks and journals in... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

salary allocations to online ad clicks to admission decisions.   Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj Srinivasan, and Gwen Yu Abstract We study securities... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2020
  • News

A Creator in the Era of Disruption

have to pay double the price in six months. Morrell: It all started with pots and pans. Haryopratomo: We were trying to find something new because the old business model wasn't really working out and one of the ladies, her name was Tayaya... View Details