Publications

September 1986 (Revised November 1994)
Case

Lotus Development Corp. Channel Choice: Direct vs. Distribution

By: V. Kasturi Rangan

Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details

Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States

22 Feb 2022
News

New Urban Order

“Imagine if we can go from coast to coast with autonomous trucks in two days,” says Lu, noting that using a single human driver for that route would take more than five days. For TuSimple, successfully alleviating the strain on the labor View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

2017
Working Paper

Digital Labor Markets and Global Talent Flows

By: John Horton, William R. Kerr and Christopher Stanton

Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and... View Details

Keywords: Information Infrastructure; Job Cuts and Outsourcing; Talent and Talent Management; Labor

Read Now

25 Apr 2014
News

Strategists analyze market forces—great strategists also look beyond the market

stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that... View Details

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

forthcoming Strategic Management Journal Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu Abstract—We examine how app developers on... View Details

Keywords: Dina Gerdeman

June 2010 (Revised July 2011)
Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi

Teaching Note for 4217. View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding

December 2002
Article

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction

By: Riitta Katila and Gautam Ahuja

We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details

Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development

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15 Apr 2017
News

Bringing Markets to Myanmar

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20... View Details

Keywords: National Security and International Affairs; Government

August 2007
Case

New York Magazine

By: Guhan Subramanian and David Chen

Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details

Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Media and Broadcasting Industry

September 2018
Article

Asset Price Dynamics in Partially Segmented Markets

By: Robin Greenwood, Samuel G. Hanson and Gordon Y. Liao

We develop a model in which capital moves quickly within an asset class but slowly between asset classes. While most investors specialize in a single asset class, a handful of generalists can gradually reallocate capital across markets. Upon the arrival... View Details

Keywords: System Shocks; Asset Pricing

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Read Now

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated View Details

January 2003 (Revised March 2009)
Case

The State of Connecticut: Strategy for Economic Development

By: Michael E. Porter and Kaia Miller

Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details

Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut

09 Jan 2022
News

The Varied Ideologies—and Practices—of Socialist Nations in the Developing World

January 2000 (Revised November 2000)
Case

Lucent Technologies New Ventures Group

By: Rosabeth M. Kanter and Michelle Heskett

Lucent Technologies' successful New Ventures Group must present company executives with a strong case for continuing corporate venturing activities despite a troubled financial performance in difficult market conditions. View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Management Teams; Business Ventures; Venture Capital; Financial Condition; Change Management; Wireless Technology; Financial Services Industry; Computer Industry; New Jersey

December 2008 (Revised February 2010)
Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details

Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil