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  • All HBS Web  (5,039)
    • People  (32)
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  • October 2014 (Revised November 2016)
  • Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
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Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
  • Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details
Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition
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Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
  • Research Summary

When Cultural Worlds Collide: Investigating the Cross-Cultural Multiple Audience Problem

Today, many individuals have social networks that span cultural boundaries. For example, you may have a network of colleagues in China, friends and family in the U.S., and a group of childhood friends in Greece. Chances are, you are probably comfortable interacting... View Details
Keywords: Cross-cultural Networks; Multiple Audience Problem; Managing Multiple Identities
  • May 1995
  • Article

The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting

By: R. Katz, Michael Tushman and T. Allen
Keywords: Human Resources; Personal Development and Career; Research and Development
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Katz, R., Michael Tushman, and T. Allen. "The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting." Management Science 41, no. 5 (May 1995): 848–863.
  • Web

The Network Effect: HBS and the Arts in NYC | Social Enterprise | Harvard Business School

    Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

    In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details

    • 05 Oct 2021
    • Blog Post

    First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference Across Borders

    back to Brazil with my partner for the summer after I had been away for almost 20 years.” Making the Alumni Connection Broadening his location scope, Westphal changed his filter to fast growing early-stage tech companies where he could work closely with a founder. In... View Details
    • 2014
    • Working Paper

    Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth

    By: Daniel Malter
    I propose that an organization's growth potential may suffer if its identity is eclipsed by or confounded with the organizations with which it collaborates and competes. Using status as a salient feature of identity, I devise two network measures to capture the degree... View Details
    Keywords: Distinctiveness; Status; Networks; Resource Acquisition; Growth; Venture Capital; Status and Position; Organizational Change and Adaptation; Identity; Growth and Development Strategy
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    Malter, Daniel. "Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth." Harvard Business School Working Paper, No. 15-019, October 2014.
    • 2022
    • Chapter

    Foreword

    By: Jeff Polzer
    Keywords: People Analytics; Networks; Analysis
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    Polzer, Jeff. "Foreword." In Handbook of Graphs and Networks in People Analytics: With Examples in R and Python. 1st Edition by Keith McNulty, xi–xiii. Chapman & Hall/CRC, 2022.
    • October 2014
    • Module Note

    Market Design in Online Businesses (Abridged)

    By: Peter Coles and Benjamin Edelman
    The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
    Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
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    Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
    • 01 Feb 2017
    • News

    Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

    • 2006
    • Chapter

    The Social Dimensions of Entrepreneurship

    By: Amir Licht and Jordan I. Siegel
    Schumpeter's canonical depiction of the entrepreneur as an agent of social and economic change implies that entrepreneurs are especially sensitive to the social environment. We use an organizing framework based on institutional economics, in combination with lessons... View Details
    Keywords: Entrepreneurship; Social Institutions; Culture; Law; Social Networks; Reputation; Social Entrepreneurship; Corporate Social Responsibility and Impact
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    Licht, Amir, and Jordan I. Siegel. "The Social Dimensions of Entrepreneurship." In Oxford Handbook of Entrepreneurship, edited by Mark Casson, Bernard Yeung, Anuradha Basu, and Nigel Wadeson. Oxford: Oxford University Press, 2006.
    • 2022
    • Article

    Probing GNN Explainers: A Rigorous Theoretical and Empirical Analysis of GNN Explanation Methods.

    By: Chirag Agarwal, Marinka Zitnik and Himabindu Lakkaraju
    As Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes critical to ensure that the stakeholders understand the rationale behind their predictions. While several GNN explanation methods have been proposed recently, there has... View Details
    Keywords: Graph Neural Networks; Explanation Methods; Mathematical Methods; Framework; Theory; Analysis
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    Agarwal, Chirag, Marinka Zitnik, and Himabindu Lakkaraju. "Probing GNN Explainers: A Rigorous Theoretical and Empirical Analysis of GNN Explanation Methods." Proceedings of the International Conference on Artificial Intelligence and Statistics (AISTATS) 25th (2022).
    • September 1998
    • Article

    Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry

    Keywords: Cooperation; Strategy; Alliances; Information Technology; Networks; Technology Industry
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    Stuart, Toby E. "Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry." Administrative Science Quarterly 43, no. 3 (September 1998): 668–698.
    • 25 Sep 2015
    • News

    "Education Has Been My Pathway"

    Keywords: career advice; networking; Ireland
    • 2013
    • Working Paper

    Competing by Restricting Choice: The Case of Search Platforms

    By: Hanna Halaburda and Mikolaj Jan Piskorski
    Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
    Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
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    Halaburda, Hanna, and Mikolaj Jan Piskorski. "Competing by Restricting Choice: The Case of Search Platforms." Harvard Business School Working Paper, No. 10-098, May 2010. (Revised June 2010, March 2011, August 2011, March 2013.)
    • November 2012 (Revised June 2013)
    • Case

    The Facebook IPO Litigation

    By: Lena G. Goldberg and Annelena Loeb
    Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated... View Details
    Keywords: Social Networking; IPO; Litigation Risk; Initial Public Offering; Ethics; Lawsuits and Litigation; Failure; Consumer Products Industry; Information Technology Industry; Entertainment and Recreation Industry; United States
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    Goldberg, Lena G., and Annelena Loeb. "The Facebook IPO Litigation." Harvard Business School Case 313-080, November 2012. (Revised June 2013.)
    • July 2013
    • Article

    Ethnic Innovation and U.S. Multinational Firm Activity

    By: C. Fritz Foley and William R. Kerr
    This paper studies the impact that immigrant innovators have on the global activities of U.S. firms by analyzing detailed data on patent applications and on the operations of the foreign affiliates of U.S. multinational firms. The results indicate that increases in the... View Details
    Keywords: Technology Transfer; Innovation; Ethnic Networks; Patents; Diasporas; Ethnicity; Multinational Firms and Management; Competitive Advantage; Research and Development; Foreign Direct Investment; Innovation and Invention; United States
    Citation
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    Foley, C. Fritz, and William R. Kerr. "Ethnic Innovation and U.S. Multinational Firm Activity." Management Science 59, no. 7 (July 2013): 1529–1544.
    • 2021
    • Working Paper

    The Value of Data and Its Impact on Competition

    By: Marco Iansiti
    Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
    Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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    Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
    • September 16, 2022
    • Article

    A Causal Test of the Strength of Weak Ties

    By: Karthik Rajkumar, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson and Sinan Aral
    The authors analyzed data from multiple large-scale randomized experiments on LinkedIn’s People You May Know algorithm, which recommends new connections to LinkedIn members, to test the extent to which weak ties increased job mobility in the world’s largest... View Details
    Keywords: Job Mobility; Social Networks; Social Ties; Networks; Personal Development and Career
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    Rajkumar, Karthik, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson, and Sinan Aral. "A Causal Test of the Strength of Weak Ties." Science 377, no. 6612 (September 16, 2022).
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