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  • All HBS Web  (918)
    • News  (64)
    • Research  (780)
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  • Faculty Publications  (539)
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  • April 1993 (Revised June 1993)
  • Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
  • 06 Oct 2015
  • First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and... View Details
Keywords: Sean Silverthorne
  • October 1996
  • Teaching Note

International Sourcing at Intercon TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty
Teaching Note for (9-688-055). View Details
Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan
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Shapiro, Roy D., and Marie-Therese M. Flaherty. "International Sourcing at Intercon TN." Harvard Business School Teaching Note 697-010, October 1996.
  • September 2006 (Revised August 2007)
  • Case

The Dubai Ports World Debacle and its Aftermath

By: Julio J. Rotemberg
Describes the political ramifications in the United States of Dubai-based DP World's acquisition of London-based Peninsular and Oriental Steam Navigation Company (P&O). Because P&O operated some port terminals in the United States, DP World obtained clearance from the... View Details
Keywords: Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Government Legislation; National Security; Business and Government Relations; Ship Transportation; Dubai; United States
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Rotemberg, Julio J. "The Dubai Ports World Debacle and its Aftermath." Harvard Business School Case 707-014, September 2006. (Revised August 2007.)
  • July 2011
  • Teaching Note

Suntech Power (TN)

By: Richard H.K. Vietor
Teaching Note for 712001. View Details
Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan
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Vietor, Richard H.K. "Suntech Power (TN)." Harvard Business School Teaching Note 712-001, July 2011.
  • April 2001 (Revised September 2001)
  • Case

Merloni Elettrodomestici: Building for a New Century

By: Joseph L. Bower
In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of... View Details
Keywords: Acquisition; Corporate Entrepreneurship; Multinational Firms and Management; Growth and Development Strategy; Organizational Structure; Business Strategy; Web; Russia
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Bower, Joseph L. "Merloni Elettrodomestici: Building for a New Century." Harvard Business School Case 301-112, April 2001. (Revised September 2001.)
  • 1976
  • Chapter

More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's

By: L. T. Wells Jr.
Keywords: Poverty; Developing Countries and Economies; Multinational Firms and Management; Globalized Economies and Regions
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Wells, L. T., Jr. "More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's." In The Case for the Multinational Corporation: Six Scholarly Views, edited by Carl H. Madden. New York: Praeger, 1976.
  • 15 Apr 2014
  • First Look

First Look: April 15

that have ownership and control rights in the SOE. Building on Vernon, we argue that the SOE can break free from this power imbalance and establish resource independence from other state actors by becoming a multinational View Details
Keywords: Sean Silverthorne
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

find support for these hypotheses. Download working paper: http://www.hbs.edu/research/pdf/07-022.pdf Resolving Information Asymmetries in Markets: The Role of Certified Management Programs Author: Michael W. Toffel Abstract Firms and... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel... View Details
Keywords: Sean Silverthorne
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

quality metrics are unreliable and thus, recent legislation may result in unintended consequences. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54443 in press Business History Internment as a Business Challenge: Political Risk Management and German... View Details
Keywords: Sean Silverthorne
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa
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Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)." Harvard Business School Teaching Note 709-454, March 2009.
  • September 2010 (Revised January 2012)
  • Case

BP's Macondo: Spill and Response

By: Julio J. Rotemberg
This case starts by reporting various factors that may have contributed to the massive Macondo oil spill, noting that BP, its partners and the government all made decisions that helped cause the accident. It then discusses the response to this spill by BP and the... View Details
Keywords: Safety; Metals and Minerals; Crisis Management; Infrastructure; Trade; Pollutants; Risk and Uncertainty; Business and Government Relations; Finance; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Technology Adoption; Energy Industry; Mining Industry; United Kingdom; United States
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Rotemberg, Julio J. "BP's Macondo: Spill and Response." Harvard Business School Case 711-021, September 2010. (Revised January 2012.)
  • February 2005
  • Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran
Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details
Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India
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Khanna, Tarun, Rajiv Lal, and Merlina Manocaran. "Mahindra & Mahindra: Creating Scorpio." Harvard Business School Case 705-478, February 2005.
  • December 2014 (Revised October 2017)
  • Case

Social Business at Novartis: Arogya Parivar

By: Michael E. Porter, Mark R. Kramer and David Lane
Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details
Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India
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Porter, Michael E., Mark R. Kramer, and David Lane. "Social Business at Novartis: Arogya Parivar." Harvard Business School Case 715-411, December 2014. (Revised October 2017.)
  • July 2007 (Revised September 2009)
  • Case

CEMEX's Foundations for Sustainability

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli
Keywords: Multinational Firms and Management; Competitive Strategy; Change Management; Emerging Markets; Construction Industry; Mexico; Egypt; United States
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Kanter, Rosabeth M., Pamela Yatsko, and Ryan Raffaelli. "CEMEX's Foundations for Sustainability." Harvard Business School Case 308-024, July 2007. (Revised September 2009.)
  • March 2002 (Revised October 2005)
  • Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang
In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details
Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States
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Yoffie, David B., and Yusi Wang. "Wal-Mart in 2002." Harvard Business School Case 702-466, March 2002. (Revised October 2005.)
  • 23 Jun 2016
  • Op-Ed

Brexit: Should Britain Stay or Go?

Harvard Business School faculty offer their views: Isidor Straus Professor of Business History Geoff Jones, who researches the evolution, impact, and responsibility of global business and has authored numerous books on these topics, including View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
  • October 2000 (Revised November 2005)
  • Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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McFarlan, F. Warren, and Fred Young. "Li & Fung (A): Internet Issues." Harvard Business School Case 301-009, October 2000. (Revised November 2005.)
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