Publications

01 Dec 2005
News

Faculty Books

of international capital markets. Several cases go inside multinational firms to consider how hedging strategies can be devised, how to value assets around the world, and how to pursue major financings that... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

11 Jul 2005
Research & Ideas

The New International Style of Management

certain qualities and practices not observed in firms that fall short. Multinational firms have understood for some time that certain activities, such as marketing, must remain... View Details

Keywords: by Garry Emmons

June 1996
Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States

Find at Harvard

01 Mar 2008
News

Reimagining China and India

advantage of China’s strengths, and for Chinese entrepreneurs to reciprocate, something that has taken root. Annual trade between the two countries has raced from near zero several years ago to more than $20 billion last year. For their part, View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Management; Retail Trade

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

March 2001 (Revised September 2002)
Case

Merck Latin America (D): Mexico

By: Michael Beer and James Weber

Examines Merck's change effort in Mexico from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Mexico

May 1994
Case

Colgate-Palmolive: Managing International Careers

Colgate-Palmolive, the U.S.-based consumer products firm, has long emphasized international experience for its managers and has developed a comprehensive policy to manage expatriate assignments. The rise in dual-career families has made some managers reluctant to... View Details

Keywords: Business or Company Management; Multinational Firms and Management; Personal Development and Career; Experience and Expertise; Consumer Products Industry; United States

07 Apr 2009
First Look

First Look: April 7, 2009

Working PapersSecuring Jobs or the New Protectionism? Taxing the Overseas Activities of Multinational Firms Author:Mihir A. Desai Publication:(Forthcoming in Tax Notes) Abstract Tax policy toward American... View Details

Keywords: Martha Lagace

06 Oct 2015
First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and... View Details

Keywords: Sean Silverthorne

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States