Publications

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

Find at Harvard

October 1996 (Revised March 2000)
Teaching Note

Intercon Japan TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-688-056). View Details

Keywords: Multinational Firms and Management; Production; Business Subsidiaries; Conflict and Resolution; Supply Chain; Manufacturing Industry; Japan

01 Jun 2005
News

Ideas: Books

Leviathans Multinational Corporations and the New Global History edited by Alfred D. Chandler Jr. and Bruce Mazlish (Cambridge University Press) In this collection of articles gathered by HBS professor emeritus (and Pulitzer Prize-winner)... View Details

Keywords: Alfred D. Chandler Jr.; Chandler

March 1997 (Revised April 2011)
Case

Gillette Singapore: Managing Global Business Integration on the Ground (A)

By: Rosabeth M. Kanter and Thomas Dretler

The general manager of Gillette Singapore faces issues of managing change during the company's global integration with Parker Pen. View Details

Keywords: Mergers and Acquisitions; Change Management; Multinational Firms and Management; Integration; Retail Industry; Singapore

September 2012 (Revised January 2013)
Case

SMARTBITES (A)

By: Michael Roberts, Jeronimo Silva and Amar Bhide

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States

Web

Managing International Trade and Investment - Course Catalog

as they participate in and shape cross-border trade and investment. Career Focus This course should interest any student who plans to work for a firm with transnational interests or investments or students with significant interests in... View Details

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

January 2022
Case

Walmart Goes Global (A)

By: Juan Alcácer

Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico

06 Oct 2015
First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and... View Details

Keywords: Sean Silverthorne

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

entrepreneurial success despite a less-than-favorable context? A global perspective on opportunities is also fraught with questions. "How should entrepreneurs frame international expansion decisions? How does international expansion of start-up View Details

Keywords: by Martha Lagace

June 2013 (Revised March 2014)
Case

Inditex: 2000

By: John R. Wells and Galen Danskin

In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details

Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

February 2002 (Revised February 2002)
Case

Morgan Stanley Japan, 2002

By: Tarun Khanna and Louis P. DiLorenzo, Jr

Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired... View Details

Keywords: Planning; Economic Slowdown and Stagnation; Investment Banking; Multinational Firms and Management; Banking Industry; Financial Services Industry; Japan; United States

13 Apr 2010
First Look

First Look: April 13

Institute/Taubman Center Policy Brief, John F. Kennedy School of Government, Harvard University, 2010. An abstract is unavailable at this time. Working PapersThe Global Agglomeration of Multinational Firms... View Details

Keywords: Martha Lagace

July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States