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Show Results For
- All HBS Web
(1,369)
- People (2)
- News (448)
- Research (847)
- Events (1)
- Multimedia (5)
- Faculty Publications (181)
- 28 Aug 2012
- First Look
First Look: August 28
of International Financial Reporting Standards (IFRS) leads to capital market benefits through enhanced financial statement comparability. UK domestic standards are considered very similar to IFRS (Bae et al., 2008), suggesting any... View Details
Keywords: Sean Silverthorne
- 09 Aug 2011
- First Look
First Look: August 9
product and/or the by-product. The firm creates value through this process innovation and can capture this value by capturing newly created market opportunities, taking market share from competitors, or... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
- 15 Nov 2011
- First Look
First Look: November 15
referring users to all manner of other sites, and in light of striking market concentration among search engines. Read the paper: http://www.nls.ac.in/ojs-2.2.3/index.php/IJLT/article/viewFile/92/72 Measuring the Prevalence of... View Details
Keywords: Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- Article
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
By: J. T. Gourville and Dilip Soman
Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great deal of View Details
- 01 Jun 2004
- News
Hot Tip
something relevant.” In 2000, Nkontchou, a veteran of Andersen Consulting and Merrill Lynch, started LiquidAfrica with $250,000 of his own money and $2.5 million from Modern Africa, a Washington-based private equity fund. Among his goals... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
one reason: a death in the customer's family. A look at the number of waivers showed double-digit growth for the past three years. Either there was a death epidemic, or customers had figured out they could get their money back this way.... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other... View Details
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
money to or not have funded at all” Crowdfunding platforms represent a major shift in the way art projects seek support and find success. Since its founding in 2009, Kickstarter has raised more than $1.5 billion for over 80,000 art... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
who borrowed a little money to invest in a little land. The average size of a coffee plantation in the Soconusco averaged about 300 hectares, compared with an average of 1,000 hectares in other parts of Latin America. But some coffee... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
game, the amount of money you spent on the tickets should be irrelevant to the decision to go. The only things that should matter are the costs not yet incurred, such as cost and hassle of driving, and the benefits to be consumed, such as... View Details
Keywords: by Manda Mahoney