Money Market - Publications - Faculty & Research

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details

Keywords: by Staff; Sports; Publishing; Auto

01 Dec 2005
News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details

Keywords: Julia Hanna; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

Article

Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption

By: J. T. Gourville and Dilip Soman

Keywords: Behavior; Demand and Consumers; Money

Citation

Find at Harvard

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great deal of View Details

Keywords: by Richard Bierck; Retail

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

02 Sep 2016
Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details

Keywords: by John Quelch and Thales Teixeira

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

22 Jul 2015
Research & Ideas

Name Your Price. Really.

galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other... View Details

Keywords: by Michael Blanding; Consumer Products

01 Jun 2004
News

Hot Tip

something relevant.” In 2000, Nkontchou, a veteran of Andersen Consulting and Merrill Lynch, started LiquidAfrica with $250,000 of his own money and $2.5 million from Modern Africa, a Washington-based private equity fund. Among his goals... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

money to or not have funded at all” Crowdfunding platforms represent a major shift in the way art projects seek support and find success. Since its founding in 2009, Kickstarter has raised more than $1.5 billion for over 80,000 art... View Details

Keywords: Entertainment & Recreation

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

(Photo source: Catherine Lane) Giving to charity is the ultimate act of selflessness. We offer our own hard-earned money to those in need, with no thought of return. The reality of altruism, however, is much more complicated, as Harvard... View Details

Keywords: by Michael Blanding

10 Jun 2013
Research & Ideas

How Numbers Talk to People

one reason: a death in the customer's family. A look at the number of waivers showed double-digit growth for the past three years. Either there was a death epidemic, or customers had figured out they could get their money back this way.... View Details

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

phenomenon: "If Long Tail economics means embracing flawed principles that 'money is to be made by avoiding inventory, producing to order, and letting customers do the work,' most old-school marketers will be very pleased to take the... View Details

Keywords: by James Heskett

01 Dec 2013
News

Adding Value

Mary Callahan Erdoes Her first experience managing money was as a six-year-old helping her grandparents balance their checkbook. Today, Mary Callahan Erdoes (MBA 1993) is CEO of JPM Asset Management, JPMorgan Chase's $2.2 trillion View Details

Keywords: Finance

Student-Faculty-Profile

Grant Donnelly & Michael Norton

We are currently working on a number of projects investigating decision-making, from how much money millionaires think they need to be happy to whether the feeling of being observed might decrease people’s likelihood of cheating on their... View Details

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details