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  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

helped me have a better understanding of how to work with teams, especially when dealing with individuals from different backgrounds, with different skills, and different personalities. Long-term, I have a goal of one day leading... View Details
  • Profile

Adriana Garcia Ceja

trajectory. “He spoke to everything I had been working for, what it takes to have an impact,” Adriana says. “I realized I could work with international business to develop economies.” After a variety of work experiences involving finance,... View Details
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

other words, all this energy probably would not be harnessed efficiently to the goals of the larger enterprise. The acquiring drive will lead to ongoing competition as everyone in the organization seeks to boost their relative share of... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 08 Dec 2021
  • Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

to move from Toronto, Canada to Maranello, Italy to join the Ferrari Product Development team and kick off his career in the automotive industry. However, this is not a story about Memme’s career designing engines for some of the top... View Details
  • 20 Feb 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Technology

Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with... View Details
Keywords: Technology
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

for working to help “turbocharge” Purdue’s sales efforts. Bazerman describes two groups of explicit complicitors. “True partners” hold goals aligned with the unethical values of a wrongdoer. “Collaborators,” on the other hand, acquiesce... View Details
Keywords: by Pamela Reynolds
  • Web

FAQs - Doctoral

during the selection process. What is the selection committee looking for? Since the primary goal of PRIMO is to develop a diverse community of undergraduate researchers, the selection committee is looking... View Details
  • Web

Business History - Faculty & Research

safety, morals, and health could be protected. Article Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan By: Tom Nicholas and Hiroshi Shimizu Japan experienced a transformational phase of technological View Details
  • 01 Dec 2023
  • News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

As a Marine, I led some of the first units in Afghanistan and Iraq. What I loved about that experience was the intersection of a mission with building and leading teams. I came to HBS to develop the tools around that work, but in a very different context. On the... View Details
Keywords: Julia Hanna
  • 08 Dec 2023
  • News

New Leadership Role and Structure

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: New Leadership Role and Structure We are delighted to announce that effective January 1, 2024, Jana Kierstead will become Executive Director, MBA and... View Details
  • 18 Aug 2022
  • Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

performative actions.” Schultz isn’t the only business leader struggling with this challenge. Many employees do not desire to return to the office. So, what should business leaders do? First, as a leader, it is helpful to listen to the members of your organization and... View Details
Keywords: by Hise Gibson and MaShon Wilson
  • 12 Mar 2021
  • News

My Favorite Case

it is important to consider the context and development life cycle of an idea when collecting data or running an experiment—what have we really learned from this experience. —Amy Lieb (MBA 2001) Back to top “Carter Racing” Siblings BJ and... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

Christensen reminded us that the root cause of every business disaster is mistakenly pursuing short-term goals ahead of long-term ones." Daniel T. C. Lee commented, "Traditional or not, strategic planning has never restricted... View Details
Keywords: by James Heskett
  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

formed OneTen, an organization whose goal over the next 10 years is to advance 1 million Black Americans by closing the opportunity gap. OneTen is pursuing a number of strategies to achieve its goal, including pushing companies to expand... View Details
Keywords: by Jay Fitzgerald
  • 16 Nov 1999
  • Lessons from the Classroom

Leading Change and Organizational Renewal

A member of the Executive Education staff spoke recently with HBS Professors Michael Tushman and Charles O'Reilly, developers of the program Leading Change and Organizational Renewal. In that discussion they describe their thinking about... View Details
Keywords: by Staff
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

does one lead at your company? How do you give feedback? How do you establish an inclusive culture, develop employees, and create a great place to work? Your job is to answer these questions and provide managers the support and tools... View Details
Keywords: by Julia Austin
  • Article

MIT Roundtable on Corporate Risk Management

By: Robert C. Merton

Against the backdrop of financial crisis, a distinguished group of academics and practitioners discusses the contribution of financial management and innovation to corporate growth and value, along with the pitfalls and unintended consequences of such innovation.... View Details

Keywords: Financial Crisis; Market Participation; Finance; Innovation and Invention; Growth and Development Strategy; Value; Distribution; Capital Structure; Risk Management; Business Ventures; Business Model; Strategy
Citation
Find at Harvard
Related
Merton, Robert C. "MIT Roundtable on Corporate Risk Management." Journal of Applied Corporate Finance 20, no. 4 (Fall 2008): 20–38.
  • 03 Nov 2015
  • First Look

November 3, 2015

systems. We then develop a simple model of how these markets enable entry by small or flexible suppliers and the resulting impact on existing firms. Finally, we consider the regulation of peer-to-peer markets and the economic arguments... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • Working Paper Summaries

Perspectives from the Boardroom--2009

Keywords: by Jay W. Lorsch, Joseph L. Bower, Clayton S. Rose & Suraj Srinivasan
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