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Show Results For
- All HBS Web
(3,608)
- People (8)
- News (550)
- Research (2,658)
- Events (29)
- Multimedia (6)
- Faculty Publications (1,237)
- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
- April 1995
- Case
Toy Game, The
Companies sometimes issue rebate coupons entitling the holder to a certain amount off the price of their products. This case explores the effects of rebate coupons on the game between two companies that operate in a market where there is very little underlying customer... View Details
Keywords: Competitive Strategy
Brandenburger, Adam M. "Toy Game, The." Harvard Business School Case 795-121, April 1995.
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
baby aspirin to home computers to the meaning of quality health care. Q: Why are these metaphors important for effective marketing? What happens when marketing does not give attention to them in branding and... View Details
- 05 Jul 2006
- Working Paper Summaries
Analyst Disagreement, Forecast Bias and Stock Returns
- June 2007
- Article
Which Levers Boost ROI?
By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
- 16 May 2018
- HBS Seminar
Juan Carlos Suárez Serrato, Duke University, Economics
- March 2018
- Article
How Context Affects Choice
By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details
Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior
Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
many types of innovation for the firms that experience them.” There’s also a second, less studied wave of damage, as competitors ramp up product development efforts to snap up displaced customers and solidify market share gains. This... View Details
- 2009
- Chapter
Government as Risk Manager
By: Tom Baker and David Moss
We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five principles of effective government risk management gleaned from extensive historical study: (1) link responsibility and control, (2) manage moral... View Details
Baker, Tom, and David Moss. "Government as Risk Manager." Chap. 4 in New Perspectives on Regulation, edited by David Moss and John Cisternino, 87–109. Cambridge, MA: Tobin Project, 2009.
- 2021
- Working Paper
Stock Investors' Returns Are Exaggerated
By: Jesse M. Fried, Paul Ma and Charles C.Y. Wang
The stock market generates less wealth than it appears. We show that total shareholder return (TSR), the standard measure of stock investor performance, substantially exaggerates returns earned by these investors in aggregate, and thus by most investors. The main... View Details
Keywords: All-shareholder Returns; Capital Flows; Dividend Reinvestment; Equity Premium; Total Shareholder Returns; Stocks; Investment Return; Market Timing
Fried, Jesse M., Paul Ma, and Charles C.Y. Wang. "Stock Investors' Returns Are Exaggerated." Harvard Business School Working Paper, No. 22-036, November 2021.
- 06 Nov 2007
- First Look
First Look: November 6, 2007
Working PapersThe Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Abstract New gastroenterologists participated in a labor View Details
Keywords: Sean Silverthorne
- Research Summary
Managing Networked Businesses
Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
- February 1985 (Revised September 1988)
- Case
Caterpillar Tractor Co.
Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details
Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry
Bartlett, Christopher A. "Caterpillar Tractor Co." Harvard Business School Case 385-276, February 1985. (Revised September 1988.)
- 2000
- Other Unpublished Work
Do Executive Stock Options Encourage Risk-Taking?
Executive stock options create incentives for executives to manage firms in ways that maximize firm market value. Since options increase in value with the volatility of the underlying stock, executive stock options provide managers with incentives to take actions that... View Details
Cohen, Randolph B., Brian J. Hall, and Luis M. Viceira. "Do Executive Stock Options Encourage Risk-Taking?" 2000.
- 2010
- Chapter
Deferred Acceptance Algorithms: History, Theory, Practice
By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and indirectly, by raising new theoretical questions. Deferred acceptance algorithms... View Details
- 2008
- Article
Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling
By: Francisco de Asis Martinez-Jerez
This paper examines the effect of corporate governance on investor reactions to accounting choice in the context of accounting for business combinations. Using a sample of 324 recent stock swap acquisitions I find that, contrary to practitioners' belief that capital... View Details
Keywords: Financial Reporting; Financial Statements; Mergers and Acquisitions; Capital Markets; Stocks; Price; Corporate Governance
Martinez-Jerez, Francisco de Asis. "Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling." Art. 1. European Accounting Review 17, no. 1 (2008): 5–35. (Lead Article.)
The Business of Entertainment, Media, and Sports
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- 2016
- Chapter
Forward Guidance in the Yield Curve: Short Rates versus Bond Supply
By: Robin Greenwood, Samuel Gregory Hanson and Dimitri Vayanos
We present a model of the yield curve in which the central bank can provide market participants with forward guidance on both future short rates and on future Quantitative Easing (QE) operations, which affect bond supply. Forward guidance on short rates works through... View Details
Greenwood, Robin, Samuel Gregory Hanson, and Dimitri Vayanos. "Forward Guidance in the Yield Curve: Short Rates versus Bond Supply." In Monetary Policy through Asset Markets: Lessons from Unconventional Measures and Implications for an Integrated World, edited by Elias Albagli, Diego Saravia, and Michael Woodford, 11–62. Santiago: Banco Central de Chile, 2016. (Working Paper version: NBER Working Paper No. 21750 Here.)
- 2007
- Working Paper
Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions
By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details